Kümüş Gaplama · 2024
Pepsi Big Football Event LTO Içgi Gaplamasy
by PepsiCo Design and Innovation
- A' Design Award Kümüş Baýragy 2024 in Gaplama
- CLIENT: PepsiCo
- Estimated Number of Design Views: 118,111
- Verification code 41F3011DA2 · Verify this award
Colors
About Pepsi Big Football Event LTO Içgi Gaplamasy
Pepsi Big Football Event LTO — 2022-nji ýylda Katarda geçirilen iri futbol ýaryşy üçin döredilen, çäkli wagtlaýyn teklip görnüşindäki içgi gaplama dizaýnydyr. Gaplamada dürli milletlerden bolan hakyky futbol janköýerleriniň suratlary görkezilýär we oýun wagtynda duýulýan güýçli şatlyk pursatlary şöhlelendirilýär. Suratlara boýag filtrleri ulanylyp, janköýerleriň ýüzlerini boýamak däbini ýatladýar we çeperçilik keşbini berýär. Şoňa laýyk gelýän esasy wizuallar we animasiýalar hem şol bir grafiki dili dowam etdirýär. Maksat — çäräniň dowamynda brendi ýerli futbol janköýerleri bilen baglanyşdyrmakdyr.
About the A' Design Award Kümüş Baýragy
Pepsi Big Football Event LTO Içgi Gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Pepsi Big Football Event LTO Içgi Gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Pepsi Big Football Event LTO Içgi Gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Press Kit
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
