Demir Gaplama · 2024
Judinstrom Beer Esasy Funksiýa: Piwo Gaplamasy
- A' Design Award Demir Baýragy 2024 in Gaplama
- CLIENT: SOTB and D
- Estimated Number of Design Views: 16,752
- Verification code BB75B605B1 · Verify this award
Colors
About Judinstrom Beer Esasy Funksiýa: Piwo Gaplamasy
Kitap Teksti: Judinstrom Beer, Kanadanyň Monreal şäherindäki hünärment piwohanasy üçin döredilen gaplama dizaýnydyr. Gaplamada standart 473 ml göwrümli alýumin banka ulanylýar, üstünde bolsa fleksografiýa usuly bilen çap edilen 5x8 dýuým ölçegli bellik bar. Skandinawiýa nagyşlary tekiz grafiki illýustrasiýalar we göni çyzyklardan hem-de burçlardan ybarat şrift arkaly döwrebap düşündirişde görkezilýär. Reňk palitrasy goýy gök reňki, çal öwüşginlerini we ak reňki birleşdirýär. Minimalistik ýerleşdiriş marka adyny, piwo görnüşini we alkogol mukdaryny okalyklygyna saklaýar, umumy wizual esas bolsa assortimente täze piwo görnüşlerini goşmaga mümkinçilik berýär.
About the A' Design Award Demir Baýragy
Judinstrom Beer Esasy Funksiýa: Piwo Gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Judinstrom Beer Esasy Funksiýa: Piwo Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Judinstrom Beer Esasy Funksiýa: Piwo Gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.
Press Kit
- Unique Properties
- Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
- Dimensions & Packaging
- Label size 5 x 8 inches.
- Tags
- Beer Packaging, Scandinavian design, Label, Craft brewery
- Production Technology
- Standard aluminum can 473 ml, Flexography.
- Design Challenge
- Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
- Research
- The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
- Inspiration
- The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
- Project Duration
- The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
- Operation Flow
- Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.
