Jin Zhang tarapyndan döredilen Passion Fruit Piwo dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2024

Passion Fruit Piwo

dizaýner: Jin Zhang

Müşderi: Wuhan Sanbu Brand Design

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

15,096

Tassyklanan Baýrak Ýeňijisi

#161420 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Passion Fruit Piwo hakynda

2024-nji ýyl Hytaýda Aždarha ýyly. Bu piwonyň markasy "Altyn Aždarha Çeşmesi" diýlip atlandyrylýar, şonuň üçin dizaýner marka we hytaý ruhuny aňladýan "aždarhany" şekillendirip, ony bu gaplamanyň möhüm wizual elementine öwürýär. Şol bir wagtyň özünde, bu marakuýa tagamly hünär piwosydyr. Dizaýner marakuýanyň şahalary we ýapraklary, şeýle hem piwo öndürmekde iň möhüm bugdaý başaklary we hamyry ulanyp, janly sahna döredýär hem-de marakuýanyň täzelendiriji tagamyny öňe çykarýar.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Passion Fruit Piwo A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Passion Fruit Piwo uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Passion Fruit Piwo zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Ölçegler we Gaplama: height 250mm x diameter 80mm
Bellikler: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Önümçilik Tehnologiýasy: The bottle is made of iron
Dizaýn Kynçylygy: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Gözleg: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Ylham: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Taslama Dowamlylygy: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Iş Akymy: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Patentler: InBev jinlongquan beer (Hubei) Co., Ltd
Topar Agzalary: Designer: Jin Zhang
illustration: Jin Zhang