Nai Zeýtun ýagy gutujy we çüýşesi by Antonia Skaraki

Nai Zeýtun ýagy gutujy we çüýşesi by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2025

Nai Zeýtun ýagy gutujy we çüýşesi

by Antonia Skaraki

Client: A|S Strategy, Branding & Communication

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Verified Award Winner
Verify Award Status for #161547

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nai Zeýtun ýagy gutujy we çüýşesi

Nai gaplamasy taşlanan mermeri ýokary hilli zeýtun ýagy üçin özboluşly gutulara öwürmek arkaly durnuklylyk we özgerişi täzeden kesgitleýär. Mikelanjelonyň ret edilen mermeri meşhur Dawid heýkeline öwürmeginden ylhamlanan bu gap, täzeden dörediş nyşany hökmünde hyzmat edýär. Grek dilinde Hawa diýmegi aňladýan batyrgaý Nai, ret ýok diýen negatiw güýçlere garşy çykyp, ikinji mümkinçilikleriň potensialyny bedenleşdirýär. Bu dizaýn diňe bir mazmunyny goramaýa, eýsem umyt we şahsyýetiň durmuş habaryny hem ýerine ýetirýär we köplenç taşlanýan zatlaryň optimizm üçin ajaýyp ylham çeşmesine öwrülip biljekdigini görkezýär.

The Recognition

About the A' Design Award Kümüş Baýragy

Nai Zeýtun ýagy gutujy we çüýşesi A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Nai Zeýtun ýagy gutujy we çüýşesi ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Nai Zeýtun ýagy gutujy we çüýşesi köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Nai packaging is crafted from repurposed marble, making each piece unique and reinforcing the concept of transformation and reinvention. Inspired by Michelangelo's David, it symbolizes resilience by turning discarded materials into something extraordinary. The bold "Nai" (Yes) stands as a statement of defiance against rejection, encouraging second chances. This packaging not only protects its contents but also sparks a conversation about creativity, sustainability, and opportunity.
Dimensions & Packaging: Width 200 x 200 x 200 mm / Marble Cube Box
Tags: Marble packaging, repurposed materials, water jet engraving, resilience design, sustainable packaging, premium olive oil, transformation, second chances, symbolic design, rejection
Production Technology: The Nai packaging was created using discarded pieces of marble, which were carefully selected and shaped into a protective case for premium olive oil. The marble was processed and cut to precise dimensions to ensure the safety and integrity of the product. The name Nai was engraved using advanced water jet engraving technology, allowing for precision and clean lines. This method highlights both the sustainability of using reclaimed materials and the craftsmanship involved in transforming marble into a functional and symbolic piece.
Design Challenge: The greatest challenge of the Nai project was transforming discarded marble into functional packaging while simultaneously conveying a powerful social message. Creatively, we aimed to use the material’s journey from rejection to reinvention as a symbol of resilience. Marble, a heavy and rigid material, required careful shaping into a protective case without compromising its integrity, while also delivering the message of second chances. Additionally, balancing sustainability in sourcing discarded marble and using water jet engraving for precision were key technical challenges.
Research: We searched for pieces of marble that were rejected and were going to the rubbish bin. We gave them a chance to be something useful. And showed people how beautiful they are at the same time. They became the safeguards for a vulnerable bottle of olive oil.
Inspiration: The Nai project was inspired by the concept of transformation and resilience, drawn from the story of Michelangelo’s David, where the artist repurposed a rejected piece of marble into an iconic masterpiece. This idea of giving new life to discarded materials resonated with our vision to create packaging that symbolizes reinvention. Additionally, the project draws from the philosophy of embracing second chances, and challenging rejection with the affirmative Nai meaning Yes to inspire optimism and defiance in the face of adversity.
Project Duration: The project started in October 2023 in Athens, Greece and finished in January 2024 in Athens, Greece.
Operation Flow: A hard case which protects the valuable olive oil. The user opens the upper part which is sealed to the body by magnets and is able to take the glass bottle that is secured inside the coarse marble box.
Patents: Copyrights belong to Antonia Skaraki, 2024
Image Credits: Image #1 : Marios Antonopoulos
Image #2 : Marios Antonopoulos
Image #3 : Marios Antonopoulos
Image #4 : Marios Antonopoulos
Image #5 : Marios Antonopoulos