China Resources Snow Breweries tarapyndan West Lake Beer Piwo gaplamasy

China Resources Snow Breweries tarapyndan döredilen West Lake Beer Piwo gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2025

West Lake Beer Piwo gaplamasy

dizaýner: China Resources Snow Breweries

Müşderi: China Resources Snow Breweries

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Reňkler

Dizaýn

West Lake Beer Piwo gaplamasy hakynda

West Lake Beer — çüýşeli piwo üçin gaplama dizaýnydyr. Dizaýn Hançžou şäherindäki Günbatar kölüniň gözelliginden ylham alyp, Döwlen köprini we Aýy şöhlelendirýän üç howzy abstrakt wizual nyşanlar hökmünde teswirleýär. Tipografiýa möhür ýazuwyny Sun nesilşalygynyň hatdatlyk stili bilen utgaşdyrýar. Daşky guty tekiz duýgur hil üçin altyn çaýma we mat plýonka bilen bezelendir. Çüýşe ýokary hilli ýaşyl aýnadan ýasalyp, ultramelewşe şöhlelerini çäklendirýär we piwonyň tagamyny saklamaga kömek edýär. Çüýşede görkezilen daş diňleri her tagamyň güýjüni aňladýar.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

West Lake Beer Piwo gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. West Lake Beer Piwo gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. West Lake Beer Piwo gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Ölçegler we Gaplama: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Bellikler: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Önümçilik Tehnologiýasy: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Dizaýn Kynçylygy: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Gözleg: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Ylham: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Taslama Dowamlylygy: The project was designed and developed in December 2022 in Beijing.
Iş Akymy: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Topar Agzalary: Qiguang Li, Celine Zhou, Xiaowei He