Good Life by Gina Kosmetika by Antonia Skaraki

Good Life by Gina Kosmetika by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2025

Good Life by Gina Kosmetika

by Antonia Skaraki

Client: A|S Strategy, Branding & Communication

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner
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Colors

The Design

About Good Life by Gina Kosmetika

Serum gaplamasy tebigatyň we ylymiň sazlaşykly utgaşmasyny beýan edýär, bu duzuň grek alhimiýa nyşany bilen arassalanmagy alamatlandyrýar. Ajaýyp tebigy düzümi bilen dizaýn önümiň arassalygyny we ýere baglanyşygyny görkezýär. Günüň janlylygy we serumiň öz reňkleri bilen ylhamlanýan logo, güni, ýüzi we ýeri alamatlandyrýan özüne çekiji ýagtylyk tegelek şöhlesini saçýar. Gaplama tohumlardan, güllerden, köklerden we miwelerden alnan elementleri birleşdirip, özgerişiň manysyny we durmuşyň energiýasyny ýetirip, bitewi grek filosofiýasyny beýan edýär.

The Recognition

About the A' Design Award Bürünç Baýragy

Good Life by Gina Kosmetika A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Good Life by Gina Kosmetika uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Good Life by Gina Kosmetika zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "The Serum" pack is a fusion of nature and science, represented by the alchemical symbol "Θ" for salt, which signifies purification. Its 99.69% natural content is reflected in the design’s purity and simplicity, while the pack itself is 100% recyclable, emphasizing sustainability. The radiant circular logo symbolizes the sun, face, and earth, uniquely capturing the holistic Greek philosophy. This design emphasizes transformation, linking the elements of nature with modern skincare innovation.
Dimensions & Packaging: Box dimensions, 66mm x 42mm x 152mm
Tags: Serum, cosmetics, life, glass, case, sustainable.
Production Technology: The design of "The Serum" packaging was crafted using a combination of sustainable materials, including recycled paper and biodegradable plastics, ensuring environmental responsibility. We employed digital prototyping to visualize concepts rapidly and utilized 3D printing for physical models, allowing us to assess ergonomics and aesthetics effectively. Techniques such as user-centered design and iterative testing guided our process, incorporating valuable feedback from focus groups. This methodology ensured that every element, from the vial to the box, harmonized in both functionality and visual appeal, enhancing user experience while minimizing ecological impact.
Design Challenge: The hardest part of this design activity was balancing aesthetics with functionality and sustainability. While we aimed to create an elegant and visually striking package for "The Serum," we also faced challenges in selecting eco-friendly materials that could protect the serum effectively. Additionally, ensuring that the design resonated with target users while meeting their practical needs required extensive iterations and feedback. Striking this balance between beauty, usability, and environmental responsibility was a complex process that demanded careful consideration and creative problem-solving.
Research: The packaging design for "The Serum" reflects a comprehensive design research process dedicated to enhancing user experience. We conducted qualitative research to understand consumer perceptions and needs regarding skincare products. The aim was to create a packaging solution that is both visually appealing and functional.
We employed user interviews, competitive analysis, and focus groups to gather diverse perspectives. Techniques included surveys, prototyping, and usability testing; tools like Adobe Photoshop and Adobe Illustrator were utilized for design mock-ups. Our target participants included skincare enthusiasts and industry professionals. The research revealed preferences for sustainable materials and elegant aesthetics. We discovered that packaging significantly influences purchasing decisions, prompting a design that merges luxury with eco-friendliness.
This approach not only elevates The Serum's market position but also promotes sustainable practices in the beauty industry, showcasing the vital link between thoughtful design and positive societal impact.
Inspiration: The inspiration is drawn by the holistic Greek philosophy around nature, the healing power of the sun and the perfect balance of the circle.
Project Duration: The project started in August 2022 in Athens and finished in May 2023 in Athens
Operation Flow: The user opens the pack as if it is a coffee table book. The book of knowledge. The product is being discovered in layers. Inside a special pocket there is a small card with a spiritual quote.
Image Credits: Image #1 : Photographer Andreas Deskas, Optional Image #1 Photographer Andreas Deskas, Optional Image #2 Photographer Andreas Deskas, Optional Image #3 Photographer Andreas Deskas.