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Zodiac Loong Chinese Baijiu Alkogolly içgi gaplamasy by Chengdu Stone Design Co., Ltd

Zodiac Loong Chinese Baijiu Alkogolly içgi gaplamasy by Chengdu Stone Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 A' Design Award Altyn Baýragy in Gaplama Dizaýny Competition Category.


AltynGaplama· 2025

Zodiac Loong Chinese Baijiu Alkogolly içgi gaplamasy

by Chengdu Stone Design Co., Ltd

Client: Jiangsu Shuanggou Distillery Co., Ltd

A' Design Award Altyn Baýragy Winner in Gaplama Category

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The Design

About Zodiac Loong Chinese Baijiu Alkogolly içgi gaplamasy

Zodiac Loong Chinese Baijiu — hytaý spirtli içgisi üçin çüýşe we sowgat gutusy gaplamasydyr. Gapagy Lun aždarhasynyň kellesi görnüşinde ýasalan bolup, murtlary daşamak we saklamak wagtynda gapagy öz ýerinde saklaýan gulplaýjy mehanizm hökmünde hyzmat edýär. Çüýşe däp bolan tawus ýaşyl reňki bolan Jicui reňkinde bezelip, mat gurluş döretmek üçin buzlanan we pürkülen usulda işlenildi. Çüýşäniň aşaky bölegine hytaýyň däp bolan tolkun nagyşlary oýulyp ýazyldy. Bu gaplama Lun (aždarha) ýylyny alamatlandyrýar we sowgat bermek hem-de kolleksiýa üçin niýetlenendir.

The Recognition

About the A' Design Award Altyn Baýragy

Zodiac Loong Chinese Baijiu Alkogolly içgi gaplamasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Zodiac Loong Chinese Baijiu Alkogolly içgi gaplamasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Zodiac Loong Chinese Baijiu Alkogolly içgi gaplamasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This Chinese Baijiu packaging revolves around the zodiac sign of the Loong, aiming to provide consumers with a choice that is unique, commemorative, and collectable. The bottle cap is an exquisite sculpture of the Loong head, creating a distinctive visual impact. This cultural element also symbolizes good fortune and health, making the product an ideal gift for the Year of the Loong. Additionally, the design caters to the increasing demand for zodiac themed items among consumers.
Dimensions & Packaging
product dimensions, 200 mm x 155 mm x 330 mm
Tags
Traditional culture, Zodiac sign of the Loong, Collectable and commemorative, A cap sculpted like the Loong head, Chinese Baijiu packaging
Production Technology
The bottle itself is adorned in Jicui, a peacock green hue derived from the Zang Kiln during the Kangxi Era of the Qing Dynasty, symbolizing good fortune. It is further frosted and sprayed to present a distinctive matte texture, exuding an elegant, mysterious appeal.
The lower section of the bottle is meticulously engraved with traditional Chinese wave patterns, harmonizing with the cap shaped like a Loong head and the golden metal base to evoke a profound Eastern allure.
Design Challenge
To address the challenge of integrating traditional Chinese elements with modern aesthetics, the bottle features a cap sculpted like the Loong head and a body engraved with wave patterns, reflecting the ancient Chinese belief of the Loong ascending upon encountering water. It combines classical aesthetics with modern design, evoking the majesty and strength of the Loong while infusing the product with dynamism and vitality. Cultural inheritance and modern tastes are both met in this design.
Research
Based on the insight into traditional Chinese culture and the zodiac themed product market, this Chinese Baijiu packaging features a cap sculpted like the Loong head, and a bottle engraved with traditional wave patterns in a traditional Chinese color called Jicui, reminiscent of peacock green. Here, traditional cultural charm meets modern aesthetics. The launch of a zodiac themed liquor series aligns with market trends, offering consumers a choice that is worth anticipating and collectible.
Inspiration
With a concept of the Loong casting its majesty across the land, this design features traditional Chinese elements, including the zodiac sign, color, and pattern, to arouse cultural identity. The series begins with the Year of the Loong and will continue with a new zodiac themed liquor each year, making each product an artistic piece that stirs anticipation and is collectible. More than just for drinking, this design serves as a unique cultural symbol for promoting traditional Chinese culture.
Project Duration
The design and development of this project started in Chengdu, China, in July, 2023. The product was introduced to the Chinese market in April, 2024.
Operation Flow
The whiskers serve as a locking mechanism, ensuring the cap stays in place during transportation and storage. This feature holds the auspicious meaning of wisdom and longevity.
The cap shaped like the Loong head and the wave patterns on the bottle evoke a majestic image of the Loong rising through waves, offering an interactive opening experience filled with the joy of exploration.
The gift box aesthetically harmonizes with the bottle, presenting a cohesive set perfect for gifting or collecting.
Team Members
Yang Shi, Ying Zhang, Yuanji Zhao, Tingting Fei

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