Stickman Marka Kimligi by Yitian Zeng is a highly esteemed winner of the very prestigious 2025 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2025

Stickman Marka Kimligi

by Yitian Zeng

Client: Stickman

A' Design Award Demir Baýragy Winner in Gaplama Category

10,316

Verified Award Winner

Verify Award Status for #164180

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Stickman Marka Kimligi

Stickman, Kanzas Sitide ýerleşýän köpükli çaý dükany üçin döredilen marka kimligidir. Bu kimlik, dükanyň iki esasy hödürlemesini — köpükli çaý we şiş atarma — alamatlandyrýan dostana maskot keşbine esaslanýar. Suratlar sanly illýustrasiýa we wektor çyzgy usuly bilen ýerine ýetirilendir, şonuň üçin dizaýn aýdyňlygyny ýitirmezden ulaldylyp bilner. Stickman baýdaklarda, yşyklandyrylan bellikde, önlüklerde, perdelerde, käselerde, çeplerde we eltip berme torbalarda, metal, mata we polipropilen materiallarynda peýda bolýar. Maksat, ähli ýaşdaky myhmanlar üçin mähirli we hemmeleri gujaklaýan görnüş döretmekdir.

The Recognition

About the A' Design Award Demir Baýragy

Stickman Marka Kimligi A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Stickman Marka Kimligi uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Stickman Marka Kimligi jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
Dimensions & Packaging: The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
Tags: branding, shop, packaging design, illustration
Production Technology: The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
Design Challenge: The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
Research: The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
Inspiration: The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
Project Duration: The project was done within 8 months and was launched officially in May 2024.
Operation Flow: The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
Image Credits: Image: Yitian Zeng, 2024.