Hagata Farm Pickles Gaplama by Kikumi Yoshida

Hagata Farm Pickles Gaplama by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2025

Hagata Farm Pickles Gaplama

by Kikumi Yoshida

Client: Hagata Farm

A' Design Award Demir Baýragy Winner in Gaplama Category

12,994
Verified Award Winner
Verify Award Status for #164705

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hagata Farm Pickles Gaplama

Müşderiniň şahsyýetini görkezmek üçin logoda müşderiniň eli we daikon turp tohumlary nagyş hökmünde ulanyldy. Gapagyň üstündäki ýaşyl kagyz daikon ýapragyny aňladýar. Gök önümiň reňkleri we janlylygy dokumany we çuňlugy berýän inçe nokatly nagyşlar arkaly beýan edilýär. Daikonyň aklygyny nygtamak üçin etiket dizaýny minimal saklanyldy. Gapagyň üstüni örtýän ýaşyl kagyz hem gaplama, hem-de ters tarapynda çap edilen minnetdarlyk haty hökmünde hyzmat edip, önüm bilen müşderiniň arasyndaky baglanyşygy berkidýär.

The Recognition

About the A' Design Award Demir Baýragy

Hagata Farm Pickles Gaplama A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Hagata Farm Pickles Gaplama uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Hagata Farm Pickles Gaplama jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
Dimensions & Packaging: Width 80 mm,Depth 80 mm,Height 75 mm
Tags: Package design , pickles , farmers , Japanese food
Production Technology: We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
Design Challenge: Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
Research: Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
Inspiration: The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
Project Duration: The project started in 2022 in Niihama City, Ehime Prefecture.
Operation Flow: The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
Image Credits: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao