Wu Yao tarapyndan Mountain Sea Rare Treasure Hoz Sowgat Gutusy

Wu Yao tarapyndan döredilen Mountain Sea Rare Treasure Hoz Sowgat Gutusy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2025

Mountain Sea Rare Treasure Hoz Sowgat Gutusy

dizaýner: Wu Yao

Müşderi: Beijing Wuyao Cultural and Creative Co. Ltd.

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Mountain Sea Rare Treasure Hoz Sowgat Gutusy hakynda

Mountain Sea Rare Treasure — gaplanan hozlar üçin ýokary hilli sowgat gutusydyr. Gutuda sekiz sany metal gap ýerleşýär we her gapda dürli ýurtdan ýa-da sebitden getirilen hozlar bar. Her gapdaky illýustrasiýalar brendiň gahrymanyny daglary we deňizleri şekillendirýän adaty hytaý çotga suratkeşliginiň peýzažlary bilen birleşdirýär. Daşky guty emeli deri bilen örtülen kartondan ýasalyp, ýokarsynda deri tutawajy we burçlarynda altyn çaýylan metal aýajyklary bar. Gyzgyn möhürleme çyzyklara we hat sungatyna relýef görnüşini berýär. Gapdalyndaky metal gulp gutyny bir ýönekeý hereket bilen açmaga mümkinçilik berýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Mountain Sea Rare Treasure Hoz Sowgat Gutusy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Mountain Sea Rare Treasure Hoz Sowgat Gutusy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Mountain Sea Rare Treasure Hoz Sowgat Gutusy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This gift box combines colors of red, blue, and gold, creating a striking visual impact. It contains eight cans of nuts, each with illustrations that represent both the brand IP and the origin of the nuts. The theme incorporates traditional Chinese brushwork landscape painting, featuring mountainous and oceanic scenes with subtle brand IP characters integrated. The calligraphy, inspired by Clerical Script, while the side pattern design is simplified to enhance the gift box’s refined elegance.
Ölçegler we Gaplama: 130 mm x 430 mm x 430 mm
Bellikler: Nut, Gift Box, Packaging Design, Premium Gift Box
Önümçilik Tehnologiýasy: The material is made of cardboard as the main body of the gift box, with synthetic leather wrapping and sealing the top, leather handles to increase the delicate sense of touch, corners and details of the box using gold-plated metal feet to prevent the box from being deformed by the impact. The illustration lines and text on the outer box are embossed by hot stamping process, the inner can is made of silver glossy metal, the content is printed on it to realize the frosted glossy texture.
Dizaýn Kynçylygy: This project was a high-end program deployed by the brand in the nut segment, complementing the high-end gift boxes that were missing from the product matrix. The brand pursues packaging with visual impact, which should be able to visually express the content of the product. Based on the positioning of the high-end nut gift box, we thought it was key to de-colorize and de-hyphenate, reducing the color of the brand logo itself and making it more unified with the design.
Gözleg: This project perfectly combines the urban landscapes of different regions with brand IP, and through exquisite illustrations and narratives, allows consumers to taste food while also experiencing the customs and traditions of different parts of the world. This gift box not only meets the pursuit of quality by high-end consumer groups, but also creates a unique consumer experience through storytelling packaging design, effectively enhancing the brand's premium ability.
Ylham: The inspiration of design is to travel with Three Squirrels. In order to be able to show the high quality of the product and the variety of origins. The outer box is styled with a hand-held vintage suitcase as inspiration. The gift box contains 8 jars of different nuts from different countries or regions, and 8 vignettes have been created to incorporate the brand's IP, Three Squirrels, to represent the high quality nuts brought back by Three Squirrels traveling to different regions.
Taslama Dowamlylygy: The project started in November 2023 in Beijing and finished in January 2024 in Beijing, was produced in July 2024 and officially on sale in September 2024.
Iş Akymy: To ensure the integrity of the picture, the box is opened from the side by a metal locking mechanism. There are no extra complicated steps to open the gift box, and the products can be seen neatly arranged directly after opening the box. Due to the large size of the box, a carrying handle is placed on the top of the box for the user's convenience. In order to minimize the burden on the user, the gift box is supported by high quality cardboard to reduce the weight.
Topar Agzalary: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Boxing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Font Designer: Liu Xin