Cacao Odyssey Esasy Funksiýa: Gaplama Gutusy by Shenzhen Setinya Packaging Co., Ltd.

Cacao Odyssey Esasy Funksiýa: Gaplama Gutusy by Shenzhen Setinya Packaging Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2025

Cacao Odyssey Esasy Funksiýa: Gaplama Gutusy

by Shenzhen Setinya Packaging Co., Ltd.

Client: Shenzhen Setinya Packaging Co., Ltd.

A' Design Award Demir Baýragy Winner in Gaplama Category

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Verified Award Winner

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Colors

The Design

About Cacao Odyssey Esasy Funksiýa: Gaplama Gutusy

Kitap Teksti: Kakao Odisseýasy garaňky şokolad batonlary üçin gaplama gutulary seriýasydyr. Dört guty dört temany görkezýär: Gelip Çykyşy, Ýaýramagy, Globallaşma we Durnuklylyk. Her tema bir tagam bilen utgaşdyrylýar: klassik, deňiz duzy, ýyleçäge we ýalpyldy. Aztek gieroglifleri we Ýewropa mozaikalary ýaly dürli sebitlerden we döwürlerden alnan medeni nagyşlar kakaonyň hekaýasyny beýan edýär. Wertikal guty 100 x 100 x 148 millimetr ölçegde bolup, batonlary aňsat ulanmak we aýdyň görkezmek üçin dik ýagdaýda saklaýar. Zyýansyz syýalar we örtükler bilen gaýtadan işlenen kagyz ulanylýar.

The Recognition

About the A' Design Award Demir Baýragy

Cacao Odyssey Esasy Funksiýa: Gaplama Gutusy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Cacao Odyssey Esasy Funksiýa: Gaplama Gutusy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Cacao Odyssey Esasy Funksiýa: Gaplama Gutusy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging for this chocolate series focuses on the concept of Cacao Odyssey, reflecting the richness and evolution of the cacao culture through four themes: Origin (Classic Dark Chocolate), Spread (Sea Salt Dark Chocolate), Globalization (Berry Dark Chocolate), and Sustainability (Mint Dark Chocolate). By employing a narrative approach and integrating cultural elements from various regions and eras, it visually presents the journey of cacao, offering consumers a unique cultural experience.
Dimensions & Packaging: product dimensions, 100 mm x 100 mm x 148mm
Tags: Chocolate packaging, Cacao culture, Four themed boxes, Narrative design, Recycled paper
Production Technology: Made from eco-friendly recycled paper, including recycled ultra white paper (176g for the outer packaging and 352g for the inner packaging) and 1200g recycled paperboard, this design exemplifies a circular approach to resource use, helping minimize environmental impact. Even the inks and coatings used are non toxic and harmless, ensuring both safety and environmental friendliness throughout the entire lifecycle.
Design Challenge: A key challenge was integrating rich cultural connotations to the packaging without compromising its aesthetic appeal and practicality, aiming to create a deeper connection and interaction between the product and consumers. With four distinct themes, the packaging enhances its cultural depth by visually communicating cacao culture. Moreover, the vertical box design, both compact and exquisite, not only enhances how the product is displayed but also boosts user interaction.
Research: The packaging design centers on cacao beans as its core motifs, and seamlessly integrates distinctive cultural elements from different eras and regions. For instance, the Origin theme features Aztec hieroglyphs and botanical motifs like cacao trees, while the Spread theme reflects the classic elegance of European mosaics. These designs create a compelling visual narrative, guiding consumers through a journey through time to explore the rich evolution of cacao culture.
Inspiration: Each theme reflects its unique cultural background and flavor profile. The Origin theme connects the primal flavor of Classic Dark Chocolate to the ancient mystique of South American Aztec civilization. The Spread theme harmonizes refined European artistry with the rich, complex flavor of Sea Salt Dark Chocolate. The Globalization theme uses bold color contrasts to reflect the fruity vibrancy of Berry Dark Chocolate. The Sustainability theme features green to complement the cool mint flavor.
Project Duration: This design and development of this project started at Shenzhen Setinya Packaging Co., Ltd. in June 2024. It was introduced to the Chinese market in November 2024.
Operation Flow: The packaging features a vertical box design, with chocolate bars standing upright inside. This form not only enhances accessibility but also creates an elegant, effective display. Each box is crafted to be compact and exquisite, making it perfect as both decoration and a thoughtful gift. This design adds value to the product and enhances the consumer experience, encouraging interaction and engagement.
Team Members: Ting Lv, Jisong Liu, Changjiang Zeng