E2W Studio tarapyndan Threegun Gaplama Dizaýny

E2W Studio tarapyndan döredilen Threegun Gaplama Dizaýny dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2025

Threegun Gaplama Dizaýny

dizaýner: E2W Studio

Müşderi: E2W Studio

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#167210 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Threegun Gaplama Dizaýny hakynda

Threegun döredilen gününden bäri Hytaý däplerine çuňňur ornaşan gyzyl reňki wizual şahsyýetiniň esasy elementi hökmünde yzygiderli ulanýar. Gyzyl reňk brendiň wizual ulgamynda saklanmalydyk möhüm baýlyklaryň biri hasaplanýar. Gaplamada panjara ulgamlarynyň ulgamlaýyn ulanylyşy düzülişi birleşdirýär. Gaplama fonyna gelende bolsa, dizaýnerler "Üç" nyşanyny häzirki zaman stýlinde nagyş dizaýnyna birleşdirdiler. Bu motiv Threegun üçin esasy wizual baýlyga öwrüldi we olaryň soňraky wizual dizaýnlarynda möhüm rol oýnamagyny dowam etdirýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Threegun Gaplama Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Threegun Gaplama Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Threegun Gaplama Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Ölçegler we Gaplama: Width 58mm x Depth 134mm x Height 255mm
Bellikler: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Önümçilik Tehnologiýasy: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Dizaýn Kynçylygy: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Gözleg: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Ylham: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Taslama Dowamlylygy: The project was completed in 2024.
Iş Akymy: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Surat Awtorlary: Floating Stop