Chinese Zodiac Gift Box Esasy Wezipesi: Sowgat Gutusy by Tao Ran

Chinese Zodiac Gift Box Esasy Wezipesi: Sowgat Gutusy by Tao Ran is a highly esteemed winner of the very prestigious 2025 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2025

Chinese Zodiac Gift Box Esasy Wezipesi: Sowgat Gutusy

by Tao Ran

Client: China State Construction Hailong Technology Company Limited

A' Design Award Bürünç Baýragy Winner in Gaplama Category

10,446

Verified Award Winner

Verify Award Status for #168761

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Gift Box Esasy Wezipesi: Sowgat Gutusy

Kitap Teksti: Hytaý Zodiak Sowgat Gutusy, Hytaý Zodiagy gurjaklary üçin döredilen gaplama gutusydyr. Zodiak haýwanlary adaty illýustrasiýa usullarynyň ýerine ýönekeý çyzyklar bilen çyzylýar. Her nagyş gysga we aňsat tanalýan bolup galýar, gadymy temalary häzirki zaman wizual dili bilen birleşdirýär. Daşky guty 1000g çal karton we gyzgyn möhürlemeli 128g buz ak kagyzdan ýasalýar. Içki guty bolsa 500g çal karton, gyzgyn möhürlemeli 128g buz ak kagyzdan we oýulan EVA tabagyndan ýasalýar. Guty dostlar üçin sowgat hökmünde niýetlenendir.

The Recognition

About the A' Design Award Bürünç Baýragy

Chinese Zodiac Gift Box Esasy Wezipesi: Sowgat Gutusy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Chinese Zodiac Gift Box Esasy Wezipesi: Sowgat Gutusy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Chinese Zodiac Gift Box Esasy Wezipesi: Sowgat Gutusy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
Dimensions & Packaging: Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
Tags: Chinese Zodiac
Production Technology: The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
Design Challenge: Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
Research: In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience
Inspiration: This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
Project Duration: The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
Operation Flow: The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.