Moutai Shengyue Flying Fairy Alkogolly içgi gaplamasy by Ying Song Brand Design Shenzhen Co, Ltd is a highly esteemed winner of the very prestigious 2025 A' Design Award Altyn Baýragy in Gaplama Dizaýny Competition Category.

AltynGaplama· 2025

Moutai Shengyue Flying Fairy Alkogolly içgi gaplamasy

by Ying Song Brand Design Shenzhen Co, Ltd

Client: Kweichow Moutai Co.,Ltd.

A' Design Award Altyn Baýragy Winner in Gaplama Category

132,493

Verified Award Winner

Verify Award Status for #169249

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Shengyue Flying Fairy Alkogolly içgi gaplamasy

Moutai Şengyue Uçýan Peri — hytaý baýczýu aragy üçin döredilen gaplama dizaýnydyr. Dizaýn Dunhuan diwar suratlarynda şekillendirilen Uçýan Peri keşplerinden, hususan-da Mogao gowaklarynyň 401-nji gowagynda owadan duruşda şen saz guralyny tutup duran saz taňrysyndan ylham alýar. Esasy reňk hökmünde hytaýyň däp bolan reňki bolan gyrmyzy ýüplük reňki ulanylýar, metal çüýşe gapagynyň nagşy bolsa däbe öwrülen emal (finift) usuly bilen ýerine ýetirilendir. Guty sag tarapdan açylýar we içinde iki gatly bulut nagyşly gurluş ýerleşýär. Toplumyň ölçegleri 140 x 105 x 280 millimetr bolup, kagyz, keramika we metaldan taýýarlanandyr.

The Recognition

About the A' Design Award Altyn Baýragy

Moutai Shengyue Flying Fairy Alkogolly içgi gaplamasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Moutai Shengyue Flying Fairy Alkogolly içgi gaplamasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Moutai Shengyue Flying Fairy Alkogolly içgi gaplamasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Dimensions & Packaging: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Tags: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Production Technology: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Design Challenge: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Research: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Inspiration: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Project Duration: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Operation Flow: The box is opened from the right side, and the bottle is opened from the top metal cap
Team Members: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
Image Credits: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024