Liandong Zhang and Xueqian Zhang tarapyndan Guijiu 20 Alkogolly içgi gaplamasy

Liandong Zhang and Xueqian Zhang tarapyndan döredilen Guijiu 20 Alkogolly içgi gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGaplama· 2025

Guijiu 20 Alkogolly içgi gaplamasy

dizaýner: Liandong Zhang and Xueqian Zhang

Müşderi: Guizhou Guijiu Group Co., Ltd

Gaplama Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

137,586

Tassyklanan Baýrak Ýeňijisi

#170686 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Guijiu 20 Alkogolly içgi gaplamasy hakynda

Guijiu 20 hytaý baijiu içgisi üçin gaplamadyr. Çüýşe togalak ýokarky bölegi inedördül göwre bilen birleşdirýär, bu görnüş sazlaşyk baradaky däp bolan düşünjeler bilen baglanyşyklydyr. Kebelekleriň, feniksleriň, guşlaryň we balyklaryň relýef nagyşlary Hytaýyň Guýçžou welaýatyndaky etniki toparlaryň däp bolan motiwlerinden alnandyr. Ýyllyk halka çyzyklary we terrasa çyzyklary ýyllandyrma prosesine we ýerli tebigata salgylanýar. Çüýşe ýokary aýdyňlykly aýnadan ýasalyp, metal gapakly bolup, ýüzüne edilen işläp taýýarlama aýna has pes çykdajy bilen keramiki ýaly gurluş berýär. Inedördül göwre şeýle hem tutmagy amatly edýär.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Guijiu 20 Alkogolly içgi gaplamasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Guijiu 20 Alkogolly içgi gaplamasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Guijiu 20 Alkogolly içgi gaplamasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
Ölçegler we Gaplama: box：140*110*275mm
bottle：115*62*223mm
Bellikler: Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
Önümçilik Tehnologiýasy: Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
Dizaýn Kynçylygy: The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
Gözleg: In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
Ylham: Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
Taslama Dowamlylygy: The project launched in February 2021 and release to market in June 2024
Iş Akymy: Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
Topar Agzalary: Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou
Surat Awtorlary: Guizhou Guijiu Group Co., Ltd