Yi Huang and Pei Luo tarapyndan Kweichow Moutai Alkogolly içgi gaplamasy

Yi Huang and Pei Luo tarapyndan döredilen Kweichow Moutai Alkogolly içgi gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGaplama· 2025

Kweichow Moutai Alkogolly içgi gaplamasy

dizaýner: Yi Huang and Pei Luo

Müşderi: Moutai Industrial Design Center

Gaplama Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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Reňkler

Dizaýn

Kweichow Moutai Alkogolly içgi gaplamasy hakynda

Kweichow Moutai — Ýaponiýada satylýan hytaý alkogolly içgisi üçin gaplama dizaýnydyr. Çüýşäniň görnüşi klassyky Moutai çüýşesine esaslanýar we Tan dinastiýasy döwründe döräp başlan Ru küresiniň farfor önümleriniň reňklerini we häsiýetini özünde jemleýär. Gaplamadaky hatdatlyk ýazgysy Tan dinastiýasy döwründe ýapon şahyry şazada Nagaýanyň ýazan goşgusyndan alnandyr. Şol bir sözlem Ýaponiýadan Wuhana iberilen ynsanperwer kömek ýüklerinde hem peýda bolup, iki ýurduň arasyndaky uzak medeni gatnaşyklary ýada salýar. Gaplamanyň ölçegleri 77 x 77 x 173 millimetrdir. Bu dizaýn medeni alyş-çalşyň serişdesi bolup hyzmat edýär.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Kweichow Moutai Alkogolly içgi gaplamasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Kweichow Moutai Alkogolly içgi gaplamasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Kweichow Moutai Alkogolly içgi gaplamasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Ölçegler we Gaplama: 77x77x173mm
Bellikler: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Önümçilik Tehnologiýasy: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Dizaýn Kynçylygy: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Gözleg: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Ylham: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Taslama Dowamlylygy: Renhuai city 24 July 2023 - 7 August 2023
Iş Akymy: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Topar Agzalary: Design Director [Yi Huang]
Creative Director [Pei Luo]
Surat Awtorlary: Moutai Industrial Design Center