Danquan 168 Alkogolly içgi gaplamasy by Chuangyi Packaging Design Co., Ltd.

Danquan 168 Alkogolly içgi gaplamasy by Chuangyi Packaging Design Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2025

Danquan 168 Alkogolly içgi gaplamasy

by Chuangyi Packaging Design Co., Ltd.

Client: Guangxi Danquan Distillery Co.,Ltd

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Verified Award Winner
Verify Award Status for #172426

View at A' Design Award Press Release Award Badge

Colors

The Design

About Danquan 168 Alkogolly içgi gaplamasy

Danquan 168 — Guansi welaýatynyň Nandan şäherinde öndürilýän premium sous tagamly Baýszýu üçin taýýarlanan gaplama dizaýnydyr. Çüýşe titanium örtükli ýokary borosilikat aýnadan ýasalyp, 0,1 millimetr takyklykda 3D relýef we lazer nagyşlama arkaly şekillendirilýär. Nagyşlanan tekstura hek daşly gowaklaryň çökündi gatlaklaryny ýada salýar we çüýşe öwrülende ýagtylygy döwüp şöhlelendirýär. Daşky guty ýerli gowak landşaftyny abstrakt görnüşde beýan edýän gatlakly gurluşdan ybaratdyr. 180 x 108 x 290 millimetr ölçegli bu gaplama sebitiň gowakda ýetişdirmek däbini önüm bilen baglanyşdyrýar.

The Recognition

About the A' Design Award Kümüş Baýragy

Danquan 168 Alkogolly içgi gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Danquan 168 Alkogolly içgi gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Danquan 168 Alkogolly içgi gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design integrates the iconic elements of Nandan, Guangxi, including its karst landscapes, cave aging culture, and the quality of premium sauce flavored Baijiu, into visual and tactile experiences. It is both artistic and practical. The bottle mimics the sedimentary formations of limestone caves, while the outer box abstracts the majesty of the Danquan Liquor Culture Scenic Area. The material contrasts and interplay of light and shadow convey the flowing time and craftsmanship.
Dimensions & Packaging: 180*108*290mm
Tags: Chinese Baijiu Packaging, Cave Aging Aesthetics, Titanium Plating, Miniature Cave Design, Artistic and Collectible value
Production Technology: The bottle is crafted from high borosilicate glass, processed through 3D embossing, with a titanium plated surface that replicates the metallic texture of cave formations. This creates a distinctive style and enhances durability. Specially treated, the glass maintains liquor purity while refracting unique radiance. The environmentally friendly packaging combines traditional craftsmanship with modern printing, embodying a environmental commitment and pursuit of excellence.
Design Challenge: The challenge was transforming rugged cave formations into a refined style for premium liquor. The team employed parametric modeling to convert geological data into decorative patterns, preserving natural textures without literal kitsch. The packaging underwent titanium etching and plating techniques, using laser engraving to create microscopic 3D textures onto the glass bottle with 0.1mm precision. These textures refract light to mimic dynamic subterranean shimmer for a striking visual appeal.
Research: The integration of natural elements makes the product more appealing, while communicating the ecological values advocated by the brand. After extensive research in Nandan, Guangxi, the design team discovered how the regional ancient rock formations resonate with the cave aging techniques of Danquan Liquor. By using geological textures for visual expression and cave aging culture as spiritual core, the design bridges geographical heritage, product essence, and modern consumer experience.
Inspiration: The design draws sleek lines from karst caves of Nandan, a wonder shaped by millennia of natural erosion. It contrasts the rough texture of stone walls with the technological luster of titanium metal, creating a visual dialogue between primal and futuristic elements. Bottled liquor flows like underground rivers, while the layered structure of the outer box represents the depth of limestone caves. Metallic gold, black diamond, and violet gold enhance its premium and distinctive identity.
Project Duration: The design and development of this project started in CREATEUNIDEA, in April 2024. It was completed on September 14th, 2024.
Operation Flow: The packaging design creates immersive, multisensory interactions. When rotating the bottle, its titanium plated surface refracts light to produce flowing halos, reminiscent of cave stalactites. The karst inspired texture, achieved through specialized etching, preserves the raw tactility of the stone while delivering a refined metallic texture. Each touch reveals layered nuances. It is also designed with a collectible value, exuding a unique aesthetic appeal.
Team Members: Yi Feng
Chi Zhang
Guoxin Song
Zhiyong Rao