Zhen Yuan Zeng Baýczýu gaplama dizaýny by Wen Liu

Zhen Yuan Zeng Baýczýu gaplama dizaýny by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2026

Zhen Yuan Zeng Baýczýu gaplama dizaýny

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Verified Award Winner
Verify Award Status for #173079

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhen Yuan Zeng Baýczýu gaplama dizaýny

Zhen Yuan Zeng — köp ýyllap saklanan baýczýu, ýagny hytaýyň däp bolan spirtli içgisi üçin gaplama dizaýnydyr. Çüýşe keramikadan ýasalyp, däp bolan içgi küýzesiniň häzirki zaman görnüşinde şekillendirilendir. Takyk geometrik gyralar klassyky formany kämilleşdirip, onuň wizual agramyny azaldýar. Tolkun görnüşli gapak küýzäniň içindäki içginiň haýal ýetişmegine yşarat edýär. Çüýşe sulfat kagyzy bilen dolanan bolup, bu kagyz çüýşäniň sudurlaryny ýumşadýar we formasyny bölekleýin gizleýär. Sarp ediji kagyzy gat-gat aýyrýar, şeýlelikde çüýşe ädimme-ädim açylýar. Gaplamanyň ölçegleri 85 x 85 x 165 millimetrdir.

The Recognition

About the A' Design Award Kümüş Baýragy

Zhen Yuan Zeng Baýczýu gaplama dizaýny A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Zhen Yuan Zeng Baýczýu gaplama dizaýny ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Zhen Yuan Zeng Baýczýu gaplama dizaýny köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Dimensions & Packaging: 85mm*85mm*H165mm
Tags: Premium Baijiu, Cultural Tracing
Production Technology: The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Design Challenge: The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Research: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration: The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Project Duration: August 2024, Shenzhen, China
Operation Flow: The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Team Members: Creative Direction: Wen Liu
Design Execution: Yuan Jin