Chateau Loulan Çakyr çüýşesiniň gaplamasy by Wen Liu

Chateau Loulan Çakyr çüýşesiniň gaplamasy by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2026

Chateau Loulan Çakyr çüýşesiniň gaplamasy

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Demir Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #173417

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chateau Loulan Çakyr çüýşesiniň gaplamasy

Chateau Loulan — Hytaýda öndürilýän az alkogolly ýarym süýji ak çakyr üçin gaplama dizaýnydyr. Etiketka bölekleýin reňklenen we mat (dokunan) örtükli metaldan ýasalyp, onda Loulan Gözeli diýlip tanalýan rowaýaty şahsyýet şekillendirilýär. Hytaý kalligrafiýasynyň "uçýan ak" tehnikasyndan ylham alnan oýma nagyşlar ýarym aç-açan penjire emele getirip, içindäki çakyryň reňkini görkezýär. Çüýşäniň aşagyndaky kalligrafik çyzgylar çakyr önümçilik hojalygynyň çöl landşaftyny ýada salýar. Çüýşäniň ölçegleri 76 x 76 x 300 millimetr.

The Recognition

About the A' Design Award Demir Baýragy

Chateau Loulan Çakyr çüýşesiniň gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Chateau Loulan Çakyr çüýşesiniň gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Chateau Loulan Çakyr çüýşesiniň gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Dimensions & Packaging: 76mmx76mmx300mm
Tags: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Production Technology: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Design Challenge: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Research: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Inspiration: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Project Duration: August - December 2024, Shenzhen, China
Operation Flow: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Team Members: Creative Direction: Wen Liu
Design Execution: Weijun Liu