Hellenic Routes Gaýtadan ulanylýan çakyr çüýşesi by Antonia Skaraki

Hellenic Routes Gaýtadan ulanylýan çakyr çüýşesi by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2026

Hellenic Routes Gaýtadan ulanylýan çakyr çüýşesi

by Antonia Skaraki

Client: Elgeka

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Verified Award Winner

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Colors

The Design

About Hellenic Routes Gaýtadan ulanylýan çakyr çüýşesi

Hellenic Routes medeni ýadygärlik hökmünde döredilen gaýtadan ulanylýan çakyr çüýşesidir. Gönüburçly aýna çüýşe kitaba meňzeş ýasy görnüşe eýe bolup, bu ony ulanmagy we saklamagy ýeňilleşdirýär. Poçta markalary görnüşinde bezelen etiketkalarda Gresiýanyň çakyr öndürilýän sebitleri bilen baglanyşykly sebitleýin halk lybaslary şekillendirilýär. Tekstura görnüşli örtükli we jikme-jik çap edilen ýokary hilli kagyz lybas suratlaryny we çarçuwa elementlerini has-da aýdyň görkezýär. Çüýşäniň ini 96 mm, çuňlugy 42 mm we beýikligi 175 mm. Onuň görnüşi ony kolleksiýa ýa-da bezeg zady hökmünde gaýtadan ulanmaga çagyrýar.

The Recognition

About the A' Design Award Kümüş Baýragy

Hellenic Routes Gaýtadan ulanylýan çakyr çüýşesi A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Hellenic Routes Gaýtadan ulanylýan çakyr çüýşesi ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Hellenic Routes Gaýtadan ulanylýan çakyr çüýşesi köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Dimensions & Packaging: Width 96mm x Depth 42mm x Height 175mm
Tags: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Production Technology: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Design Challenge: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Research: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inspiration: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Project Duration: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Operation Flow: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Team Members: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas