Kweichow Moutai Osaka Expo Edition Alkogolly içgi gaplamasy by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2026 A' Design Award Altyn Baýragy in Gaplama Dizaýny Competition Category.

AltynGaplama· 2026

Kweichow Moutai Osaka Expo Edition Alkogolly içgi gaplamasy

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Moutai Co., Ltd.

A' Design Award Altyn Baýragy Winner in Gaplama Category

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Verified Award Winner
Verify Award Status for #177057

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kweichow Moutai Osaka Expo Edition Alkogolly içgi gaplamasy

Kweichow Moutai Osaka Expo neşiri 2025-nji ýylda geçiriljek Osaka Bütindünýä sergisi üçin döredilen ýadygärlik içginiň gaplama dizaýnydyr. Onuň görnüşi Hytaý pawilýonynyň daşky keşbinden ylham alýar we hytaýlylaryň däp bolan bambuk kitap plastinkalaryny ýada salýar. Keramiki çüýşe metal peýzažyň içinde ýerleşýär, guty bolsa ekologiki bambuk tagtasyndan, metaldan we emeli deriden ýasalandyr. Gutynyň ýokarsyndaky metal wagt çyzgysy brendiň Bütindünýä sergisi bilen uzak wagtlaýyn gatnaşygyny görkezýär. Şerap küýzesi görnüşinde ýasalan metal tutawaç wagt çyzgysy boýunça süýşüp, gutyny aýlap açýar.

The Recognition

About the A' Design Award Altyn Baýragy

Kweichow Moutai Osaka Expo Edition Alkogolly içgi gaplamasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Kweichow Moutai Osaka Expo Edition Alkogolly içgi gaplamasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Kweichow Moutai Osaka Expo Edition Alkogolly içgi gaplamasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Dimensions & Packaging: A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
Tags: Chinese Baijiu packaging, packaging design, commemorative wine
Production Technology: It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Design Challenge: The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
Research: Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand
Inspiration: The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
Project Duration: The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
Operation Flow: Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
Team Members: Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang
Image Credits: Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025