Bingran Zhao tarapyndan Horse Year Ysly Taýajyklaryň Gaplamasy

Bingran Zhao tarapyndan döredilen Horse Year Ysly Taýajyklaryň Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2026

Horse Year Ysly Taýajyklaryň Gaplamasy

dizaýner: Bingran Zhao

Müşderi: BeiHang University

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#179810 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Horse Year Ysly Taýajyklaryň Gaplamasy hakynda

At Ýyly — ysly taýajyklar üçin gaplama tapgyry. Dizaýnyň merkezinde at manysyny berýän hytaý iýeroglifiniň möhür ýazuw görnüşi bolup, ol daoçy tumarlaryň çyzykly dili we tüsse nagyşlary bilen utgaşdyrylýar. Bäş görnüş metal, suw, agaç, ot we toprak diýen Bäş Elemente esaslanýan reňk aýlawyna eýerýär. Bäş guty ýanaşyk goýlanda, çapyp barýan atyň şekilini emele getirýär. Içki gap çekilip açylanda, ysly taýajyklar we ak pata ýazgysy görünýär. Örtüksiz karton, soýa esasly syýalar we galyplanan pulpa gaby gaýtadan işlemäge ýardam edýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Horse Year Ysly Taýajyklaryň Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Horse Year Ysly Taýajyklaryň Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Horse Year Ysly Taýajyklaryň Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
Ölçegler we Gaplama: Width 160 mm × Depth 40 mm × Height 70 mm
Bellikler: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
Önümçilik Tehnologiýasy: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Dizaýn Kynçylygy: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Gözleg: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Ylham: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Taslama Dowamlylygy: The project started in May 2025 in Beijing China and finished in November 2025.
Iş Akymy: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Patentler: Bingran Zhao
Surat Awtorlary: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou