Alara Selin Murkozoglu tarapyndan Sushico Esasy Wezipe: Gaplama Dizaýny

Alara Selin Murkozoglu tarapyndan döredilen Sushico Esasy Wezipe: Gaplama Dizaýny dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2026

Sushico Esasy Wezipe: Gaplama Dizaýny

dizaýner: Alara Selin Murkozoglu

Müşderi: Sushico

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Sushico Esasy Wezipe: Gaplama Dizaýny hakynda

Kitap Teksti: Türkiýede ilkinji we iň giňden ýaýran Uzak Gündogar restoran ulgamy hökmünde Sushico'nyň gaplama dizaýny brendiň manysyny täze bir nukdaýnazardan gaýtadan düşündirýär we Uzak Gündogaryň pelsepesinden hem-de nyşanlaryndan ylham alýan görelde dilini emele getirýär. Aziýa estetikasy her biri öz hekaýasyny gürrüň berýän ýörite kanji esasly suratlaryň üsti bilen döwrebaplaşdyrylýar. Ýapon gyzylynyň ýolbaşçylyk edýän zamanabap reňk palitrasy we brendiň ruhuna laýyk seçilip alnan tipografiýa minimal, ýöne güýçli ulgamy tamamlaýar.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Sushico Esasy Wezipe: Gaplama Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Sushico Esasy Wezipe: Gaplama Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Sushico Esasy Wezipe: Gaplama Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Ölçegler we Gaplama: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Bellikler: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Önümçilik Tehnologiýasy: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Dizaýn Kynçylygy: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Gözleg: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Ylham: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Taslama Dowamlylygy: 2025 Turkey, İstanbul
Patentler: Copyrights belong to Sushico 2025
Surat Awtorlary: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.