Liying Wang tarapyndan Bitter Plus Sweet Esasy Wezipesi: Korporatiw Kimlik

Liying Wang tarapyndan döredilen Bitter Plus Sweet Esasy Wezipesi: Korporatiw Kimlik dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2026

Bitter Plus Sweet Esasy Wezipesi: Korporatiw Kimlik

dizaýner: Liying Wang

Müşderi: Liying Wang

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Bitter Plus Sweet Esasy Wezipesi: Korporatiw Kimlik hakynda

Kitap Teksti: Bitter plus Sweet korporatiw kimligi el işi kofäniň estetikasyny goşa okalýan monogramma arkaly täzeden göz öňüne getirýär. Güýç bilen ýumşaklygy deňagramlaýan kofäniň ikitaraplylygyndan ylham alnyp, dizaýn geometrik ýüregi markanyň baş harplary bilen birleşdirýär. Gurluşly B ajy gowurmalary aňladýar, S bolsa süýjüligi beýan edýär. Berk matematiki tora esaslanyp guralan, ölçelip bolýan logotip Espresso Goňurdan we Adaçaý Ýaşylyndan ybarat organiki reňk palitrasyny ulanýar. Bu çemeleşme senagat klişelerini ýykyp, sarp edijileri höweslendiriji gizlin görnüş kyssasy bilen özüne çekýär.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Bitter Plus Sweet Esasy Wezipesi: Korporatiw Kimlik A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Bitter Plus Sweet Esasy Wezipesi: Korporatiw Kimlik uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Bitter Plus Sweet Esasy Wezipesi: Korporatiw Kimlik jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The identity utilizes a double read principle, integrating a geometric heart with the brand initials. The left side forms a structural letter B representing the intensity of bitter roasts, while the right side forms a letter S for sweetness. Built on a mathematical grid, the logo ensures timeless scalability across physical and digital mediums. The palette of Espresso Brown and Sage Green avoids industrial platitude, offering an organic feel that appeals to craft focused consumers.
Ölçegler we Gaplama: This identity is built to ensure pixel perfect translation across digital screens and physical print. The logo is delivered in scalable vector formats and high resolution raster files. Brand guidelines define minimum sizing and clear space rules to guarantee legibility on applications ranging from small paper espresso cups to large storefront window decals and embroidered employee uniforms.
Bellikler: Brand Identity, Logo Design, Coffee Shop, Geometric Design, Corporate Identity, Minimalism, Visual Communication
Önümçilik Tehnologiýasy: The design was developed using professional vector-based software, such as Adobe Illustrator and Figma, to ensure infinite scalability without loss of detail. A strict mathematical grid system was applied to the monogram to maintain perfect proportions across various applications, from small-scale social media icons to large-scale storefront window decals and embroidered textile merchandise.
Dizaýn Kynçylygy: The hardest challenge was balancing rustic coffee tropes with a modern, socially-driven craft aesthetic. Internally, blending a rigid 'B' and 'S' into a recognizable heart required extensive iteration to avoid forced geometry. Externally, production constraints dictated the logo must remain legible across diverse media, from low-fidelity stamp printing on recycled packaging to crisp digital app icons, demanding strict, uncompromising adherence to the mathematical grid.
Gözleg: Exploratory research aimed to define modern craft coffee aesthetics. Methodology included visual audits of 15 local competitors and comparative testing of logo concepts. Data was collected via random surveys with local coffee drinkers. Results showed a 75 percent preference for organic geometries over industrial tropes. Insights revealed consumers crave hidden narratives, directly impacting the dual B and S heart design. This approach elevates brand business equity and modernizes local coffee culture.
Ylham: This project was inspired by the intrinsic duality of the coffee experience: the balance between strength and softness. The motive was to create a symbol conveying both technical precision and human warmth. Research into geometry and minimalist monograms led to a heart shape constructed from the letters 'B' and 'S'. The goal was to reward observant customers with a hidden narrative, moving beyond traditional coffee tropes toward a sophisticated, modern craft aesthetic.
Taslama Dowamlylygy: The project started in December 2025 in California, U.S., and finished at the end of February 2026.
Iş Akymy: The brand interacts with customers through a discovery phase; the realization of the hidden letter B and letter S initials follows the initial recognition of a heart symbol. This engagement builds brand equity.
Surat Awtorlary: Image #1: Creator Liying Wang, 2026.
Image #2: Creator Liying Wang, 2026.
Image #3: Creator Liying Wang, 2026.
Image #4: Creator Liying Wang, 2026.
Image #5: Creator Liying Wang, 2026.