Chic Della Krem Sowgat Gaplamasy by Jiayi Lu is a highly esteemed winner of the very prestigious 2026 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.
BürünçGaplama· 2026
Chic Della Krem Sowgat Gaplamasy
by Jiayi Lu
Client: Chic Della
A' Design Award Bürünç Baýragy Winner in Gaplama Category
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- Verified Award Winner
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The Design
About Chic Della Krem Sowgat Gaplamasy
Chic Della — Suzhou Taohuawu agaç galyp çap sungaty bilen bilelikde döredilen ýüz kremi üçin sowgat gaplamasydyr. Min nebereligine degişli Gülleýän Baýlyk we Abadançylyk atly agaç galyp çapyndaky pion gül nagyşlary bölünip, häzirki zaman geometrik stilinde täzeden düzülipdir, şol bir wagtda asyl çapyň kesgir çyzyklary we tekstura aýratynlyklary saklanypdyr. Sowgat gutusy altyn folga bilen basylan sungat kagyzyndan ýasalyp, ölçegleri 250 x 90 x 250 millimetrdir. Toplum Gül Gözelliginiň Syry diýlip atlandyrylyp, gündogaryň deriniň güller bilen iýmitlendirilmegi baradaky pikirini şöhlelendirýär.
The Recognition
About the A' Design Award Bürünç Baýragy
Chic Della Krem Sowgat Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Chic Della Krem Sowgat Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Chic Della Krem Sowgat Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- CHIC DELLA has partnered with Suzhou Taohuawu woodblock prints to launch a co-branded face cream gift set. The set deconstructs and reassembles the magnificent scene of peonies in the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," using contemporary design techniques to reconstruct traditional auspicious patterns. This allows century-old intangible cultural heritage to be revitalized through a beauty medium.
- Dimensions & Packaging
- Gift box size, length 250mm x width 90mm x Height 250mm, Cream box 1, length 80mm x width 80mm x Height 80mm,Cream box 1, length 45mm x width 35mm x Height 130mm.
- Tags
- Branding, Packaging, Gift
- Production Technology
- The gift box is made using art paper and a gold foil stamping process.
- Design Challenge
- The packaging, with its auspicious meaning of "flowers blooming and wealth," echoes the traditional Chinese people's wishes for wealth, peace, longevity, and fulfillment. It combines modern design with daily skincare products to bring classical auspicious culture back into everyday life.
- Research
- Suzhou local brands × Suzhou intangible cultural heritage, strengthen the locality of "Suzhou aesthetics", and integrate symbols such as Taohuawu, peony, and Pingjiang misty rain into products, making them a mobile business card of Gusu culture.
- Inspiration
- The gift set, named "Floral Beauty Secrets," subtly reflects the Eastern aesthetic wisdom of "nourishing the skin with flowers" and constructs a complete cultural narrative from visual appeal to efficacy.
- Project Duration
- The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
- Operation Flow
- The packaging design features peony patterns inspired by the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," which are deconstructed in a modern geometric style while retaining the sharp lines and textures of the woodblock print. The gift box is named "The Secret of Flower Beauty," echoing the Eastern skincare philosophy of "nourishing the skin with flowers."
- Patents
- Copyrights belong to CHIC DELLA, 2025.
- Team Members
- Art Director: Jiayi Lu and Graphic Design: Jiayi Lu, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.
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