Yao Wu tarapyndan Fortune Express Baýjiu Gaplama Dizaýny

Yao Wu tarapyndan döredilen Fortune Express Baýjiu Gaplama Dizaýny dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2026

Fortune Express Baýjiu Gaplama Dizaýny

dizaýner: Yao Wu

Müşderi: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

7,184

Tassyklanan Baýrak Ýeňijisi

#182337 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Fortune Express Baýjiu Gaplama Dizaýny hakynda

Fortune Express baýjiu üçin gaplama dizaýnydyr. Iki gapdala eňňit üçekli guty 280-e 150-ä 230 millimetr ölçegde bolup, aşagyndan açylýar. Içki gapaklaryň her biri galdyrylanda bäş çüýşe görünýär we her çüýşede Bäş Element reňkinde dürli Baýlyk Hudaýy şekillendirilýär. Çüýşeleriň aşagynda ýyrtylyp açylýan we içinden kiçi stilleşdirilen şekiljikler çykýan bäş sany ýumşak oýnawaçly syrly guty ýerleşýär. Daşky guty folga basma usuly bilen bezelen, bellikler bolsa sanly çap edilendir. Ýumşak gurjaklar keşdelenen jikme-jiklikleri bolan ýumşak poliester süýüminden ýasalandyr.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Fortune Express Baýjiu Gaplama Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Fortune Express Baýjiu Gaplama Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Fortune Express Baýjiu Gaplama Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
Ölçegler we Gaplama: Length 280mm x Width 150mm x Height 230mm
Bellikler: Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
Önümçilik Tehnologiýasy: The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
Dizaýn Kynçylygy: The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
Gözleg: This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
Ylham: Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
Taslama Dowamlylygy: The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
Iş Akymy: User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
Patentler: /
Topar Agzalary: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Surat Awtorlary: /