Massaya Esasy funksiýasy: Şerap Gaplamasy by BRANDiT.

Massaya Esasy funksiýasy: Şerap Gaplamasy by BRANDiT. is a highly esteemed winner of the very prestigious 2014 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2014

Massaya Esasy funksiýasy: Şerap Gaplamasy

by BRANDiT.

Client: BRANDiT.

A' Design Award Demir Baýragy Winner in Gaplama Category

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Verified Award Winner

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Colors

The Design

About Massaya Esasy funksiýasy: Şerap Gaplamasy

Kitap teksti: Massaya iki çüýşe şerap saklamak üçin niýetlenen bezeg gaplamasydyr. Şerap gaplamalarynyň köpüsi dik ýerleşdirmek üçin döredilýär we çüýşeler aýrylandan soň zyňylýar. Massaya bolsa gaýtadan ulanylýan alternatiwany hödürleýär. Gaplama keseligine ýerleşdirilendir, sebäbi şerap şol ýagdaýda has gowy saklanýar, we ol köne döwür kitabyna meňzeýär. Iki çüýşe üçin ýörite kesilip taýýarlanan içki galyp olary ýerinde ygtybarly saklaýar. Ýapyş ulgamy iki gapdal gulaç we iki sany kiçi gulaçdan ybarat bolup, hiç hili ýelim ýapyşdyrma zerurlygyny aradan aýyrýar. Guty gaýtadan doldurylyp ýa-da tekjede bezeg goýumy hökmünde ulanylyp bilner.

The Recognition

About the A' Design Award Demir Baýragy

Massaya Esasy funksiýasy: Şerap Gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Massaya Esasy funksiýasy: Şerap Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Massaya Esasy funksiýasy: Şerap Gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Team Members: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Image Credits: Vicken Demirdjian