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Vinicola Cherchi Çakyr Bellikleriniň Dizaýny by Giovanni Murgia - Redfish Adv

Vinicola Cherchi Çakyr Bellikleriniň Dizaýny by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.


KümüşGaplama· 2017

Vinicola Cherchi Çakyr Bellikleriniň Dizaýny

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

A' Design Award Kümüş Baýragy Winner in Gaplama Category

Colors

The Design

About Vinicola Cherchi Çakyr Bellikleriniň Dizaýny

Sardiniýada taryhy çakyr önümçiligi üçin 1970-nji ýyldan bäri “The Classics” çakyr çyzygy üçin ýazgylaryň gaýtadan işlenmegi döredildi. Täze bellikleri öwrenmek, kompaniýanyň alyp barýan däbi bilen baglanyşygy saklamak isledi. Öňki ýazgylardan tapawutlylykda, çakyrlaryň ýokary hilli bolmagy bilen ajaýyplygy üpjün etmek üçin işledi. Etiketkalar, agramy bolmazdan nepisligi we stili getirýän Braýl tehnikasy bilen işleýär. Gül nagşy, Usini şäherindäki Santa Kroş ybadathanasynyň grafiki işlenip düzülmegine esaslanýar, bu hem kompaniýanyň nyşanydyr.

The Recognition

About the A' Design Award Kümüş Baýragy

Vinicola Cherchi Çakyr Bellikleriniň Dizaýny A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Vinicola Cherchi Çakyr Bellikleriniň Dizaýny ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Vinicola Cherchi Çakyr Bellikleriniň Dizaýny köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging
Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags
wine, labels,
Production Technology
For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge
The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration
The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration
Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members
Art Director: Giovanni Murgia
Image Credits
Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene

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