Alita Çüýşe dizaýny we etiketler by Studija Creata

Alita Çüýşe dizaýny we etiketler by Studija Creata is a highly esteemed winner of the very prestigious 2017 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2017

Alita Çüýşe dizaýny we etiketler

by Studija Creata

Client: Mv Group

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #55205

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Alita Çüýşe dizaýny we etiketler

Gaýtadan dizaýn etmegiň esasy maksady umumy brend tanalyşyny artdyrmak we klassik önümçilik usullary, çig mal we hil ýaly tapawutlandyryjy aýratynlyklary görkezmekdir. ALITA-nyň doly rebrendinginde täze çüýşe, täzelenen logotip, monografiýa, kapsula we etiket dizaýny bar. Önümler indi köpürjikli şerap we şampan kategoriýasyna mahsus elementlere, ýeňil klassiki duýga we berklige eýe bolýar, ýöne umumy görnüşde has döwrebap we ýeňil täsirini saklap galýar.

The Recognition

About the A' Design Award Kümüş Baýragy

Alita Çüýşe dizaýny we etiketler A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Alita Çüýşe dizaýny we etiketler ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Alita Çüýşe dizaýny we etiketler köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging: Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags: Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology: Glass bottle. Flexo printing.
Design Challenge: Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration: ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration: New ALITA was introduced on the eve of the year 2017.
Operation Flow: The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits: Edgaras Marozas