Chips BCBG Azyk Gaplamasy Gaplamagyň by Arome Agency

Chips BCBG Azyk Gaplamasy Gaplamagyň by Arome Agency is a highly esteemed winner of the very prestigious 2020 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2020

Chips BCBG Azyk Gaplamasy Gaplamagyň

by Arome Agency

Client: BCBG - La Ducale

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner
Verify Award Status for #71297

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chips BCBG Azyk Gaplamasy Gaplamagyň

BCBG 2001-nji ýylda Fransiýanyň günortasynda döredilen çişleriň markasydyr. Bu marka reseptleriň we tagamlaryň ajaýyp döredijiligi bilen ýokary hilli önümçiligi hödürleýär. Dizaýnerler, 2020-nji ýylda täze görnüşler üçin täze gahrymanlar toplumyny döretdiler. Maýyplar / gahrymanlar düşünjesiniň üstünde işlediler. Bu täze suratlar özboluşly we gyzykly äheňde çişleriň diapazonyny görkezýär. Nyşanlar görkezilen önüm ýaly owadan we owadan.

The Recognition

About the A' Design Award Bürünç Baýragy

Chips BCBG Azyk Gaplamasy Gaplamagyň A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Chips BCBG Azyk Gaplamasy Gaplamagyň uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Chips BCBG Azyk Gaplamasy Gaplamagyň zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
Dimensions & Packaging: The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
Tags: chips, design, packaging, minimal, food
Production Technology: The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
Design Challenge: Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
Research: We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
Inspiration: Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
Project Duration: The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
Operation Flow: Chips are made in the south of France with natural products. No coloring agents and preserving products.
Patents: BCBG is a brand of La Ducale.
Team Members: Delphine Goyon : Art Director & Graphist
Remi Vicente : Director of the agency
Catherine Alamy : Graphist
Image Credits: All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel