Destination Paris Bercy Marka Şahsyýeti by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award Demir Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.
DemirGrafika· 2020
Destination Paris Bercy Marka Şahsyýeti
Client: Made For You
A' Design Award Demir Baýragy Winner in Grafika Category
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The Design
About Destination Paris Bercy Marka Şahsyýeti
"Destination Paris Bercy" Parižde ýerleşýän bir çäre merkezi üçin döredilen wizual şahsyýetdir. Bu şahsyýet Paris Bercy sebitini hünärmenleriň we giň jemgyýetçiligiň çäreleri geçirip biljek ýeri hökmünde görkezýär. Konsepsiýa syýahat gündelikleri we dynç alyş açyk hatlaryndan ylham alýar. Logotip pasport möhüri ýaly çap edilýär we hil nyşany hökmünde işleýär. Her hyzmatdaş möhür görnüşindäki logotip arkaly görkezilýär, dürli tejribeleri birleşdirýän ýeke-täk gol emele getirilýär. Gök, ak we gyzyl reňkli serhet köne howa poçtasy konwertlerini we fransuz owadanlygyny ýatladýar. Bu şahsyýet wizit kartoçkasynda, kitapçada we web saýtynda ulanylýar.
The Recognition
About the A' Design Award Demir Baýragy
Destination Paris Bercy Marka Şahsyýeti A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Destination Paris Bercy Marka Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Destination Paris Bercy Marka Şahsyýeti jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
- Dimensions & Packaging
- Business card : 85 X 55 mm
booklet : A4 - Tags
- event, business, graphic design, paris
- Production Technology
- Logo
Business card
booklet
Web site - Inspiration
- The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
- Project Duration
- Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
- Team Members
- Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer) - Image Credits
- Photographe : Maxime Huriez
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