Lithuanian Vodka Gold Wodka gaplama dizaýny by Studija Creata

Lithuanian Vodka Gold Wodka gaplama dizaýny by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2015

Lithuanian Vodka Gold Wodka gaplama dizaýny

by Studija Creata

Client: Stumbras

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner

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Colors

The Design

About Lithuanian Vodka Gold Wodka gaplama dizaýny

Arassalyk we aýdyňlyk wodkanyň hiline görkeziji esasy häsiýetlerdir. Litwanyň wodka bazarynda öňdebaryjy Litwa Wodka Gold-yň brendini täzelenende bu häsiýetleri bellemek zerurdy. Şol bir wagtyň özünde milli özüne mahsuslygyň käbir aýratynlyklary girizildi - Litwa Wodkasy ady özi bu saýlawy talap etdi. Hakyky etniki nagyşlar häzirki zaman, ýönekeý kompozisiýa öwrüldi. Köne ýazgynyň agyrlygy ýeňil, deşikli bezegi döretmek üçin ýok edilenden soň, altyn has owadan ýalpyldap başlady.

The Recognition

About the A' Design Award Bürünç Baýragy

Lithuanian Vodka Gold Wodka gaplama dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Lithuanian Vodka Gold Wodka gaplama dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Lithuanian Vodka Gold Wodka gaplama dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas