Sparkling Juice Esasy Funksiýasy: Içgi Gaplamasy by Mao Ming and Yao Dabin

Sparkling Juice Esasy Funksiýasy: Içgi Gaplamasy by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2020

Sparkling Juice Esasy Funksiýasy: Içgi Gaplamasy

by Mao Ming and Yao Dabin

Client: Beijing Platinum Tiande Trading Co., Ltd.

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #86414

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sparkling Juice Esasy Funksiýasy: Içgi Gaplamasy

Kitap Teksti: Sparkling Juice gazlandyrylan miwe içgisi üçin gaplama dizaýnydyr. Dizaýn etiketi aýna çüýşäniň şekili bilen utgaşdyrýar. Ýanbaş kesilen etiket çüýşäniň egriligine gabat gelýär, kiçi miwe etiketi bolsa şerbetiň tagamyny görkezýär. Elde çekilen suratlar dört haýwany – flamingony, leoparty, žirafy we hameleony – dört miwä, ýagny laýma, passiflora, ýer tudanasyna we liçä uzanýan görnüşde şekillendirýär. Çüýşe 290 mililitr sygdyrýar we boýy 20 santimetr. Etiketde gyzgyn kümüş çap ediş we gabartma tehnikalary ulanylypdyr.

The Recognition

About the A' Design Award Bürünç Baýragy

Sparkling Juice Esasy Funksiýasy: Içgi Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Sparkling Juice Esasy Funksiýasy: Içgi Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Sparkling Juice Esasy Funksiýasy: Içgi Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
Dimensions & Packaging: 290ml/20cm/Glass bottle/Glass bottle label
Tags: Juice, glass bottle, packaging, illustration
Production Technology: The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump
Design Challenge: This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
Research: The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
Inspiration: The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
Project Duration: The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China.
Operation Flow: Glass bottle design, label design, label graphic design, printing process design, market testing.
Team Members: Mao Ming
Yao Dabin
Li Qian
Image Credits: Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming