Backbone Branding tarapyndan Mirzam: Monsters Collection Şokolad Gaplamak

Backbone Branding tarapyndan döredilen Mirzam: Monsters Collection Şokolad Gaplamak dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGaplama· 2021

Mirzam: Monsters Collection Şokolad Gaplamak

dizaýner: Backbone Branding

Müşderi: Backbone Branding

Gaplama Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Mirzam: Monsters Collection Şokolad Gaplamak hakynda

BAE-den (Dubaý) şokolad öndürijiler elde öndürilen noýba-şokolad üçin marka gerekdi. Topar atlandyrmakdan we önümiň dizaýnyna we gaplanyşyna çenli her bir elementi tutuş düşünjäniň töwereginde özüne çekiji hekaýa bilen düzdi. Gadymy Gündogaryň uzak wagtdan bäri unudylan umman ugurlary we ýollary boýunça syýahat esasynda döredilen bu marka döredildi. Bir ýurtdan beýlekisine syýahat, haýwanlar we mifiki gahrymanlar bilen duşuşmak. Gaplamak dizaýny, mif bilen hakykatyň arasyndaky syýahatyň illuziýasydyr.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Mirzam: Monsters Collection Şokolad Gaplamak A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Mirzam: Monsters Collection Şokolad Gaplamak deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Mirzam: Monsters Collection Şokolad Gaplamak güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Ölçegler we Gaplama: Width 31 mm x Depth 1 mm x Height 61 mm
Bellikler: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Önümçilik Tehnologiýasy: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Dizaýn Kynçylygy: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Gözleg: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Ylham: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Taslama Dowamlylygy: January-September 2015, Yerevan, Armenia
Iş Akymy: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Patentler: Copyrights belong to Mirzam Chocolate Makers
Topar Agzalary: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Surat Awtorlary: All Photo Credits to Bacbkone Branding