Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Alkogolly Içginiň Çüýşe Gaby by Li Zuo

Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Alkogolly Içginiň Çüýşe Gaby by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2020

Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Alkogolly Içginiň Çüýşe Gaby

by Li Zuo

Client: Wendao WD Creativity

A' Design Award Kümüş Baýragy Winner in Gaplama Category

22,467

Verified Award Winner

Verify Award Status for #86638

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Alkogolly Içginiň Çüýşe Gaby

Taiyuan ZHI Yuanyi – Moutai Group üçin döredilen alkogolly içginiň çüýşe gabynyň dizaýnydyr. Bu dizaýn Moutai-niň bellenilen stilinden daşlaşyp, diňe tanyş çüýşe görnüşini saklaýar, ol ulaldylýar we belentleşdirilýär. Suw esasy tema bolup durýar, sebäbi alkogolly içgi duýgy göterýän suw hökmünde häsiýetlendirilýär. Ýüzünde gadymy resmi lybaslardan alnan deňiz suwy we gaýa nagşy, şeýle hem däbe öwrülen bagt getiriji nyşanlar görkezilýär. Tolkunlar, dik daşlar we bulutlar bagty we uzak ömri aňladýar. Bezeg aýna çüýşä bişirilip ýerleşdirilýär.

The Recognition

About the A' Design Award Kümüş Baýragy

Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Alkogolly Içginiň Çüýşe Gaby A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Alkogolly Içginiň Çüýşe Gaby ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Alkogolly Içginiň Çüýşe Gaby köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
Tags: Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Baked Flowers in Glass Bottles
Design Challenge: Breakthrough the consistent style design of Maotai
Research: Breakthrough the consistent style design of Maotai
Inspiration: the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
Project Duration: The project started in Maotai in April 2017 and completed in Maotai in August 2017.
Team Members: Creative Design：lizuo