Bakers Dozen Egg Carton Ýumurtga gaby by Randy Ludacer

Bakers Dozen Egg Carton Ýumurtga gaby by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2020

Bakers Dozen Egg Carton Ýumurtga gaby

by Randy Ludacer

Client: Baker's Dozen Egg Cartons, LLC

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Verified Award Winner

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Colors

The Design

About Bakers Dozen Egg Carton Ýumurtga gaby

"Baker's Dozen" ýumurtga gaby 13 ýumurtga sygdyrýan gaýtadan ulanylýan galyplaýyn pulpa gabydyr. Ýumurtgalar dörtden iki hatarda, olaryň arasynda bäşden bir hatar bilen ýerleşdirilýär. Gap adaty galyplaýyn kagyz süýümi usulyny ulanyp, 100 göterim gaýtadan işlenen kagyzdan ýasalýar. Uly gaplaýyş enjamlary ýumurtgalary jübüt sanda gaplaýarlar, şonuň üçin 13 ýumurtgalyk gap ýumurtgalary elde gaplaýan, ferma satuw nokatlarynda we daýhan bazarlarynda işleýän kiçi öndürijiler üçin niýetlenendir. Basyp oýulan logotip ýüzüni tekiz saklaýar, şeýlelikde daýhanlar öz belliklerini goşup bilerler.

The Recognition

About the A' Design Award Kümüş Baýragy

Bakers Dozen Egg Carton Ýumurtga gaby A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Bakers Dozen Egg Carton Ýumurtga gaby ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Bakers Dozen Egg Carton Ýumurtga gaby köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensions & Packaging: Width 210 mm x 152 mm x 72 mm (closed)
Tags: egg carton, baker's dozen, package design, structural design
Production Technology: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Design Challenge: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Research: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiration: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Project Duration: The project has taken about 8 years, in all, to complete.
Operation Flow: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patents: Baker's Dozen Egg Cartons, LLC. (trademarks pending)