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Greyder V Aýakgap gutusynyň gaplamasy by Musa Celik

Greyder V Aýakgap gutusynyň gaplamasy by Musa Celik is a highly esteemed winner of the very prestigious 2020 A' Design Award Altyn Baýragy in Gaplama Dizaýny Competition Category.


AltynGaplama· 2020

Greyder V Aýakgap gutusynyň gaplamasy

by Musa Celik

Client: Greyder

A' Design Award Altyn Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #88910

Colors

The Design

About Greyder V Aýakgap gutusynyň gaplamasy

Greyder V — aýakgaplary plastik torbasyz götermek we saklamak üçin niýetlenen aýakgap gutusydyr. Guta birleşdirilen tutawaçlar satyn alnandan soň ony elde götermäge mümkinçilik berýär. Iki bölüm aýakgaplary V görnüşinde saklaýar, bu bolsa gutyny açyp almagy aňsatlaşdyrýar. V görnüşi ýöremek hereketinden, ýagny bir aýagyň beýlekisinden öňe geçmeginden ylham alnandyr. Guty üweýiş usuly bilen kartondan ýasalyp, materiallary gaýtadan işlenip bilinýän we biologik taýdan dargaýan häsiýete eýedir. Ykjam dik görnüşi gutyny ofisde ätiýaçlyk aýakgap jübütini saklamak üçin ulanmaga hem mümkinçilik berýär.

The Recognition

About the A' Design Award Altyn Baýragy

Greyder V Aýakgap gutusynyň gaplamasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Greyder V Aýakgap gutusynyň gaplamasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Greyder V Aýakgap gutusynyň gaplamasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This package offers the consumer a simple solution to carry shoes. Classic shoe boxes need a plastic bag when transported. The handles in this design eliminate the need for plastic bags. Shoe storage compartments make it easy to unpack the shoes.
Dimensions & Packaging
Height: 290mm Width: 330mm Depth: 130mm
Tags
Shoe box, Creative shoe box, Package design, Shoe storage box
Production Technology
The package is produced by grinding method from carton. 100% recyclable and biodegradable materials have been used.
Design Challenge
The packages had to be produced a good workmanship from a material of quality since objective was to make the box to be kept by the consumer to use for a long time. Faced with 2 important challenges in this process.

1- Transportation of the packages from the package producer to the shoe producer.
2- Packages being covered with dust during the residence time in the storage of the shoe producer.
Research
Face-to-face interviews were held with 10 women working in the office. Questions were asked about buying, carrying and using shoes and the problems that this design could solve were identified:

1- Packaging the shoes with plastic bags in the sales points.
2- Standard shoe boxes being unable to meet the needs of people who keep a spare shoe in their offices.

Therefore, in order to solve these problems, a design has been made that offers both practical portability and creative storage.
Inspiration
As people walk, one foot heels on the other. This creates a "V" shape. This movement also inspired product packaging. When the package is opened, the shoes form a "V" shape, just like walking.
Project Duration
The project began in January 2017. It took 1 year to develop the design and it is been launched in Turkey in July 2018.
Operation Flow
Plastic bags were used for carrying shoe boxes before. The need for plastic bags for carrying, keeping and storing has been met with this design. This resulted in less plastic waste than before. Especially, we observed that businesswomen are keeping a spare shoe in their office. Due to the small space it takes, this package also became a frequently used furniture in means of storage.
Image Credits
All Images:

Photographer Mehtap Orgun, Greyder Box Photographs, 2019

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