Love&wash Gaplama by Alexander Cherkasov

Love&wash Gaplama by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2020

Love&wash Gaplama

by Alexander Cherkasov

Client: Love&wash

A' Design Award Kümüş Baýragy Winner in Gaplama Category

26,691

Verified Award Winner

Verify Award Status for #92436

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Gaplama

Love&wash — kir ýuwujy tozanlary, ýuwujy geli, kapsulalary we tegmil aýryjyny öz içine alýan kir ýuwujy önümleriň toplumy üçin gaplama dizaýnydyr. Bu konsepsiýa biri-birini gujaklaýan eşikleriň ýönekeý metaforasy arkaly aladany beýan edýär. Reňkli matalar üçin niýetlenen tozanyň etiketinde mämişi köýnekçe bilen jins köýnegi gujaklaşýar. Logotipiň harplary hem şol pikiri gaýtalamak üçin biri-birine gysylan görnüşde ýerleşdirilendir. Fon reňkleri önümleri biri-birinden tapawutlandyrýar, gök reňkli ýazuw bolsa täzeligi we arassalygy aňladýar. Gaplama kartondan we plastikden ýasalan bolup, biodegradasiýa bolýan materiallary ulanmak meýilleşdirilýär.

The Recognition

About the A' Design Award Kümüş Baýragy

Love&wash Gaplama A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Love&wash Gaplama ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Love&wash Gaplama köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin