Heesoo Son and Seoyeon Yoon tarapyndan Darin Koreý Saglyk Iýmitleri Üçin Gaplamak Gaplamanyň

Heesoo Son and Seoyeon Yoon tarapyndan döredilen Darin Koreý Saglyk Iýmitleri Üçin Gaplamak Gaplamanyň dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2020

Darin Koreý Saglyk Iýmitleri Üçin Gaplamak Gaplamanyň

dizaýner: Heesoo Son and Seoyeon Yoon

Müşderi: Darin

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Darin Koreý Saglyk Iýmitleri Üçin Gaplamak Gaplamanyň hakynda

Darin, döwrebap adamlary ýadawlyk jemgyýetindäki Koreýanyň adaty saglyk iýmit önümlerine göwünsizlikden azat etmek üçin döredildi, paketleri häzirki zaman adamlarynyň duýgularyna gowşurmakda ýönekeý, grafiki aýdyňlygy, adaty Koreýanyň saglyk iýmit dükanlary tarapyndan ulanylmadyk suratlardan tapawutlylykda . Designhli dizaýnlar, ýadaw 20-30-njy ýyllara janlylyk we saglyk bermek maksadyny göz öňüne getirip, gan aýlanyşynyň sebäplerinden ýasalýar.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Darin Koreý Saglyk Iýmitleri Üçin Gaplamak Gaplamanyň A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Darin Koreý Saglyk Iýmitleri Üçin Gaplamak Gaplamanyň ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Darin Koreý Saglyk Iýmitleri Üçin Gaplamak Gaplamanyň köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Ölçegler we Gaplama: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Bellikler: package design, korea, graphic design, pattern, healthcare, branding
Önümçilik Tehnologiýasy: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Dizaýn Kynçylygy: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Gözleg: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Ylham: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Taslama Dowamlylygy: The project started in September 2018 in Korea and finished in November 2018
Iş Akymy: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Topar Agzalary: Heesoo Son
Seoyeon Yoon
Surat Awtorlary: Heesoo Son and Seoyeon Yoon