Fruit Bites Guradylan Miweleri Gaplamak Gaplamanyň by Nour Shourbagy

Fruit Bites Guradylan Miweleri Gaplamak Gaplamanyň by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2020

Fruit Bites Guradylan Miweleri Gaplamak Gaplamanyň

by Nour Shourbagy

Client: Fruit Bites

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Colors

The Design

About Fruit Bites Guradylan Miweleri Gaplamak Gaplamanyň

Çagalaryňyz üçin ýokumly günäkär iýmitden gowy zat näme? “Fruit Bites” gaplaýyş dizaýnlary çagalary iýmitleniş endiklerini üýtgetmäge we gereksiz iýmitleriň ýerine tebigy guradylan miweleri iýmäge höweslendirmek üçin döredildi. Maksat, her bir ene-atasyna çagasynyň iýmitlenişini üýtgetmek üçin ygtyýar bermekdir. Kynçylyk, çagalaryň aňsatlyk bilen düşünip bilýän we salkyn we sagdyn bir zat hökmünde baglanyşyp bilýän miweleriniň peýdalaryny görkezýän gahrymanlary dizaýn etmekdir. Mango deriniň saglygynda möhüm rol oýnaýar. Banan adaty görüşi saklamaga kömek edýär. “Apple” ýadyňyza we ünsüňize gowy.

The Recognition

About the A' Design Award Bürünç Baýragy

Fruit Bites Guradylan Miweleri Gaplamak Gaplamanyň A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Fruit Bites Guradylan Miweleri Gaplamak Gaplamanyň uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Fruit Bites Guradylan Miweleri Gaplamak Gaplamanyň zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.