Tea and Pastry Esasy Wezipesi: Sowgat Gaby by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.
KümüşGaplama· 2020
Tea and Pastry Esasy Wezipesi: Sowgat Gaby
by Weiquan Long
Client: Guangzhou zhengdian advertising co. LTD
A' Design Award Kümüş Baýragy Winner in Gaplama Category
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- Verified Award Winner
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The Design
About Tea and Pastry Esasy Wezipesi: Sowgat Gaby
Çaý we Süýji Köke Orta Güýz Baýramy üçin döredilen sowgat gap toplumydyr. Toplum bir gapda iki gutyny saklaýar, içinde gara çaý we Su görnüşli süýji köke bar. Ýüzki ýerleşişi ýönekeý we sadadyr. Tuş suraty çaý dagyny görkezýär, inçe çyzyklar bolsa kökäniň keşbini çyzýar. Süpürme we tuş täsirleri nepis häsiýet goşýar. Gap kraft kagyzyndan ýasalandyr. Dizaýn çaýy toýun küýzede saklamak däbine salgylanýar, bu bolsa adamlaryň arasyndaky dowamly mähri şöhlelendirýär. Maksat ýönekeý sowgat arkaly dostlugy ýetirmekdir.
The Recognition
About the A' Design Award Kümüş Baýragy
Tea and Pastry Esasy Wezipesi: Sowgat Gaby A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Tea and Pastry Esasy Wezipesi: Sowgat Gaby ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Tea and Pastry Esasy Wezipesi: Sowgat Gaby köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
- Dimensions & Packaging
- The bag：282mmX110mmX300mm
The box：270mmX268mmX102 - Tags
- Mid-Autumn festival, tea, cake，friendship
- Production Technology
- Kraft paper,
- Design Challenge
- In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
- Research
- The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
- Inspiration
- Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers. - Project Duration
- Guangzhou, China, 2017
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