Tongue-Bongue Süýji Paketi by Victoria Ax

Tongue-Bongue Süýji Paketi by Victoria Ax is a highly esteemed winner of the very prestigious 2020 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2020

Tongue-Bongue Süýji Paketi

by Victoria Ax

Client: Vi_ax

A' Design Award Bürünç Baýragy Winner in Gaplama Category

16,999

Verified Award Winner

Verify Award Status for #97413

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongue-Bongue Süýji Paketi

Isleg, haýsydyr bir iýmit üçin bukja döretmekdi. Gaplamany ösdüreniňde, öňünden aýdyp bolmajak zat iň möhümdir. Bazarda stereotipiki çözgütler köp bolansoň, başga bir zat gözlemeli, şablonlardan daşlaşmaly. Iýmitlenmek we agzyna goýmak ýaly iýmit prosesine-de üns berildi. Bu pikiriň fonidi. Adamlar her dürli süýjüleri siňdirmek üçin dil ulanýarlar. Dil şekilli lolipoplar "(adam) dilinde" ajaýyp metafora döredýär.

The Recognition

About the A' Design Award Bürünç Baýragy

Tongue-Bongue Süýji Paketi A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Tongue-Bongue Süýji Paketi uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Tongue-Bongue Süýji Paketi zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.