HuangRan Şerap Gaplamasy by Lynn Tsang is a highly esteemed winner of the very prestigious 2020 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2020

HuangRan Şerap Gaplamasy

by Lynn Tsang

Client: Lynn Tsang

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #98044

View at A' Design Award Press Release Award Badge

Colors

The Design

About HuangRan Şerap Gaplamasy

HuangRan hytaý tüwi çakyrynyň bir toplumy üçin gaplamadyr. Dizaýn gadymy hytaý mifologiýasynyň dört hossar keramatlysyny görkezýär: Ýaşyl Aždarha, Ak Gaplaň, Gyzyl Guş we Gara Pyşbaga. Antropomorf illýustrasiýa hytaý operasynyň elementleri bilen utgaşdyrylyp, keşpleri ýaş sarp edijileriň ünsüni özüne çekmäge gönükdirilen döwrebap täze görnüşe eýe edýär. Dört çüýşäniň her biri bir keramatlyny aňladýar, we keramatlylar sowgat gutusynyň içinde dört tarapy eýelemek üçin çap edilendir. Guty ýokarky we aşaky gapaklardan ybarat bolup, çuňluk goşýan oýuk böleklerden peýdalanýar.

The Recognition

About the A' Design Award Bürünç Baýragy

HuangRan Şerap Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. HuangRan Şerap Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. HuangRan Şerap Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Dimensions & Packaging: The outer box:220mm x 160mm x 160mm
Tags: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Production Technology: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Design Challenge: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Research: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Inspiration: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Project Duration: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Operation Flow: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Team Members: Design Director:Lynn Tsang
Designer:Sha Shen