Holiday Gift Set Esasy Wezipe: Sowgat Toplumynyň Gaplamasy by Salvita Bingelyte

Holiday Gift Set Esasy Wezipe: Sowgat Toplumynyň Gaplamasy by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2020

Holiday Gift Set Esasy Wezipe: Sowgat Toplumynyň Gaplamasy

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Colors

The Design

About Holiday Gift Set Esasy Wezipe: Sowgat Toplumynyň Gaplamasy

Kitap Teksti: Baýramçylyk Sowgat Toplumy — sarp edilýän baýramçylyk sowgatlarynyň ýygyndysy üçin gaplama dizaýnydyr. Toplum 80 g şokolad plitkasyny, 40 g melhemli çaý gaplamasyny, 200 g tebigy bal bankasyny we 140 g dalçyn ysly şem içine alýar. Suratlar litwa ýer hudaýy Zemynadan ylham alýar, ol bu ýerde krossowka we nauşnik geýen döwrebap keşpde görkezilýär. Hudaýyň uzyn ak saçlary gary we tanyş baýramçylyk keşplerini ýatladýar. Ýumşak tebigy reňk palitrasy düzüm böleklerini şöhlelendirýär. Ofset, fleksografiýa we sanly çap ulanylýar.

The Recognition

About the A' Design Award Kümüş Baýragy

Holiday Gift Set Esasy Wezipe: Sowgat Toplumynyň Gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Holiday Gift Set Esasy Wezipe: Sowgat Toplumynyň Gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Holiday Gift Set Esasy Wezipe: Sowgat Toplumynyň Gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)