Be Er Xiang Twelve Constellations Gün Çigidi Gaplamasy by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Gün Çigidi Gaplamasy by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2020

Be Er Xiang Twelve Constellations Gün Çigidi Gaplamasy

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner

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Colors

The Design

About Be Er Xiang Twelve Constellations Gün Çigidi Gaplamasy

Be Er Xiang On Iki Ýyldyzlar Toplumy täze marka üçin döredilen gün çigidi gaplaýyş dizaýnydyr. Gap içki plastik haltajykly ak kalaýdan (tinplate) ýasalyp, grafikalary dört reňkli çap ediş usuly bilen ýerine ýetirilendir. Her gaplama 100 millimetr diametrde we 150 millimetr beýikliginde ölçelendir. Suratlar on iki ýyldyzy gün çigidi nagyşlary bilen utgaşdyrýar. Ýyldyzlar tekjesi ýaşlaryň arasynda tanyş mowzuk bolany üçin saýlanyp alnandyr. Maksat täze marka aýratyn görnüş bermek we ýaş sarp edijileri özüne çekmekdir.

The Recognition

About the A' Design Award Bürünç Baýragy

Be Er Xiang Twelve Constellations Gün Çigidi Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Be Er Xiang Twelve Constellations Gün Çigidi Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Be Er Xiang Twelve Constellations Gün Çigidi Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019