The Wild Ang Pagkakakilanlan Ng Korporasyon by Chao Xu

The Wild Ang Pagkakakilanlan Ng Korporasyon by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bakal in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BakalGrapika· 2020

The Wild Ang Pagkakakilanlan Ng Korporasyon

by Chao Xu

Client: AhnLuh Luxury Resorts and Residences

A' Design Award na Bakal Winner in Grapika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Wild Ang Pagkakakilanlan Ng Korporasyon

Ito ay isang disenyo ng tatak para sa isang bagong resort sa luho, na itinayo sa tuktok ng bundok Huangbai sa Lalawigan ng Hunan. Ang layunin ng proyektong ito ay upang pagsamahin ang tradisyunal na aesthetic ng Tsino sa pagiging simple ng Kanluran sa disenyo ng branding. Kinuha ng koponan ng disenyo ang mga mayamang katangian ng mga hayop at halaman sa bundok Huangbai at dinisenyo ang isang logo ng crane na hugis gamit ang tradisyonal na pamamaraan ng pagpipinta ng Tsino, ang balahibo ng mga cranes ay pinasimple sa isang pattern ng disenyo. Ang pangunahing pattern na ito ay maaaring mabuo ang lahat ng mga uri ng hayop at halaman （na umiiral sa bundok), at ginawang magkakasuwato ang lahat ng mga elemento ng disenyo.

The Recognition

About the A' Design Award na Bakal

Ang The Wild Ang Pagkakakilanlan Ng Korporasyon ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang The Wild Ang Pagkakakilanlan Ng Korporasyon ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang The Wild Ang Pagkakakilanlan Ng Korporasyon ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
Dimensions & Packaging: Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm
Tags: branding design, logo, Chinese style, hotel branding, simple
Production Technology: Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
Design Challenge: As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
Research: Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
Inspiration: Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
Project Duration: The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
Team Members: Creative director:Chao Xu
Graphic design:Chao Xu