Debes Intervenir Poster ng Kaligtasan ni Eduardo Walles

Ang disenyo na Debes Intervenir Poster ng Kaligtasan ni Eduardo Walles ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BakalGrapika· 2020

Debes Intervenir Poster ng Kaligtasan

ni Eduardo Walles

Kliyente: tApp

Nagwagi ng A' Design Award na Bakal sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Debes Intervenir Poster ng Kaligtasan

Ang Debes Intervenir ay isang kampanya ng poster para sa kaligtasan sa lugar ng trabaho na ginawa para sa isang industriyal na planta. Ipinapakita ng mga poster ang tama at maling paggamit ng mga kagamitan at pasilidad. Ang bawat eksena ay nakatuon sa sandali bago mismo mangyari ang isang aksidente. Gumamit ng estilong komiks upang lumikha ng isang magiliw at malinaw na ugnayan sa mga manggagawa. Isang guhit na tauhan ang gumagabay sa mga kawani sa bawat mensahe. Iginuhit ang sining gamit ang mga vector illustration tool upang mapanatili ang organiko at maluwag na linya, pagkatapos ay kinulayan at ikinompose gamit ang software sa pag-edit ng imahe. Ang bawat poster ay naka-print sa styrene at may sukat na 900 by 600 millimeters.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Debes Intervenir Poster ng Kaligtasan ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Debes Intervenir Poster ng Kaligtasan ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Debes Intervenir Poster ng Kaligtasan ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Mga Sukat at Packaging: Styrene 900 mm X 600 mm. Depth. 50
Mga Tag: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Teknolohiya sa Produksyon: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Hamon sa Disenyo: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Pananaliksik: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Inspirasyon: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Tagal ng Proyekto: The project started in September 2016 and finished in November 2016 in CDMX.
Daloy ng Operasyon: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Mga Patent: None, everything was created form scratch.
Mga Miyembro ng Koponan: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Mga Credit ng Larawan: None, everything was created form scratch.