Aesthetics and Chinese Disenyo ng Poster by Chia-Hui Lien

Aesthetics and Chinese Disenyo ng Poster by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2020

Aesthetics and Chinese Disenyo ng Poster

by Chia-Hui Lien

Client: Chia-Hui Lien

A' Design Award na Bronse Winner in Grapika Category

12,619

Verified Award Winner

Verify Award Status for #102037

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Aesthetics and Chinese Disenyo ng Poster

Ang Aesthetics and Chinese ay isang serye ng mga poster na batay sa disenyo ng mga Chinese na karakter. Ang istruktura ng bawat karakter ay binuo mula sa mga radikal na guhit nito, na ipinakita sa umiikot at unti-unting mga ayos. Binabago ng serye ang nakasulat na teksto tungo sa mga biswal na simbolo at ginagamit ang disenyo ng font bilang isang kontemporaryong anyo ng pagpapahayag. Nilimbag ang mga poster, imbitasyon, at aklat upang bigyang-diin ang mga hugis ng karakter. Ang mga poster ay sumusukat ng 70 sa 100 sentimetro. Ipinapakita ng gawaing ito ang wikang Tsino at mga karakter nito bilang isang pangmatagalang kultural na yaman ng Oriental na kultura.

The Recognition

About the A' Design Award na Bronse

Ang Aesthetics and Chinese Disenyo ng Poster ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Aesthetics and Chinese Disenyo ng Poster ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Aesthetics and Chinese Disenyo ng Poster ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN