Pizzamax Pagkakakilanlan ng Brand by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2020

Pizzamax Pagkakakilanlan ng Brand

by Salvita Bingelyte

Client: Salvita Design

A' Design Award na Bronse Winner in Grapika Category

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Colors

The Design

About Pizzamax Pagkakakilanlan ng Brand

Ang Pizzamax ay isang pagkakakilanlan ng brand para sa isang maliit na kadena ng restawran ng pizza sa Lithuania. Ang naunang pagkakakilanlan ay naghalo ng ilang graphic na estilo at kaunti lamang ang naibigay na kahulugan ng brand sa mga customer. Ang bagong disenyo ay gumagamit ng pinasimpleng logo na may kulay pula, itim, at puti, mga kulay na kaugnay sa klasikong Italian pizza. Ang mga salitang pizza at max ay inilalagay sa magkaibang bahagi ng business card at kahon ng pizza. Ang mga letrang M at X ay may mga baluktot na dulo na nagpapahiwatig ng mga panadero na may dalang pizza gamit ang tuwid na braso. Ang pagkakakilanlan ay inilapat sa mga business card, letterhead, kahon ng pizza, at damit.

The Recognition

About the A' Design Award na Bronse

Ang Pizzamax Pagkakakilanlan ng Brand ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Pizzamax Pagkakakilanlan ng Brand ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Pizzamax Pagkakakilanlan ng Brand ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens