The 15th Games of Jiangxi Poster by Qin He and Xinqing Li

The 15th Games of Jiangxi Poster by Qin He and Xinqing Li is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon Competition Category.

BronsePag-aanunsyo· 2021

The 15th Games of Jiangxi Poster

by Qin He and Xinqing Li

Client: Jiangxi Provincial Games Organizing Committee

A' Design Award na Bronse Winner in Pag-aanunsyo Category

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The Design

About The 15th Games of Jiangxi Poster

Ang ika-15 Laro ng Jiangxi ay isang serye ng mga poster na ginawa para sa isang pangprobinsyang paligsahan sa isports na ginanap sa Jingdezhen, isang lungsod na kilala sa porselana. Pinagsasama ng mga poster ang kulturang seramiko at mga elemento ng isports. Pinapalitan ng mga piraso ng seramika ang mga orihinal na gamit sa isports sa bawat larawan, na lumilikha ng natatanging visual na kalooban. Ginawa ang serye gamit ang photography at software sa pag-e-edit ng imahe, na pinagsasama ang mga materyal na seramiko at pang-isports sa iisang komposisyon. Ang bawat poster ay sumusukat ng 700 bawat 1000 milimetro at ipinapakita bilang outdoor advertising. Iniuugnay ng disenyo ang tradisyunal na sining sa makabagong isports at nagtataguyod ng lokal na kulturang urban.

The Recognition

About the A' Design Award na Bronse

Ang The 15th Games of Jiangxi Poster ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang The 15th Games of Jiangxi Poster ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang The 15th Games of Jiangxi Poster ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements.
In the poster, ceramics are used to replace the original sports items, which makes the poster design have a good visual mood.
Dimensions & Packaging: 700 mm x 1000 mm
Tags: Poster, Ceramic, Jingdezhen
Production Technology: Using photography and Photoshop software, ceramic and sports materials are spliced and combined.
Design Challenge: The biggest difficulty is to find appropriate ceramic materials to show the artistic conception of the movement.
Research: This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture.
Inspiration: As a designer, Jiangxi sports meet has a strong interest in modern design and expression of Chinese traditional culture.

Living in Jingdezhen for many years, we have a deep understanding and feelings for ceramic culture, so we put forward to combine ceramic culture with sports to design posters for the games.

The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters.
Project Duration: The project started in April 2018 in Jingdezhen and finished in May 2018 in Jingdezhen
Operation Flow: These posters are used for outdoor advertisements.
Team Members: Designer: Qin He
Designer: Chao Yang
Illustration: Zhonghao Wu
Illustration: Luxiang Li
Illustration: Xinqing Li
Image Credits: Image #01 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #02 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #03 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #04 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #05 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.